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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
A website migration can be an exciting step toward improving your website’s performance, SEO, and user experience. However, it’s not
uncommon for website owners to notice a drop in traffic after migration. This decline can be concerning, especially if the
migration process was planned and executed carefully. Understanding the reasons behind this traffic drop is crucial for
addressing the issue and regaining your website’s performance.
In this guide, we’ll explore the most common reasons why your website traffic may have dropped after migration and provide
actionable steps you can take to recover and improve your site’s performance.
Why Does Website Traffic Drop After Migration?
Several factors can contribute to a traffic drop after migration. Here are the most common reasons why this might happen:
1. Search Engines Not Crawling or Indexing Your New Site Properly
One of the most significant reasons for a traffic drop after migration is search engines not crawling or indexing
the new site as expected. This could happen if there are issues with redirects, or if the website is blocked by robots.txt or noindex tags,
preventing search engines from crawling and indexing your pages.
Cause: If search engines aren’t properly indexing your site, your pages won’t appear in search results, leading to a drop
in organic traffic.
Fix:
Check Google Search Console (GSC): Review the Coverage report in GSC for crawl errors or indexing issues.
Ensure that your pages are being indexed and that there are no errors, such as pages being blocked by robots.txt or tagged with noindex.
Submit an Updated Sitemap: Submit the new sitemap in Google Search Console to ensure that search engines
are aware of your website’s structure and content.
Verify Redirects: Ensure that all old URLs are correctly redirected to their corresponding new URLs with 301
redirects.
This will help Google understand that the old pages have moved to new locations.
2. Improper 301 Redirects
301 redirects are critical for ensuring that the SEO value from the old website is passed to the new one. If the redirects
aren’t set up correctly, search engines may still crawl and index old URLs, which will result in lost SEO value, broken
links, and a drop in organic traffic.
Cause: Missing, broken, or incorrect 301 redirects can prevent users and search engines from accessing the new pages,
leading to a loss of traffic.
Fix:
Check and Test Redirects: Verify that all old URLs have proper 301 redirects to their corresponding new URLs. Use tools
like Screaming Frog or Ahrefs to crawl your site and check for redirect errors.
Monitor 404 Errors: Check Google Search Console and Google Analytics for any 404 errors
and fix them by adding the necessary redirects.
Ensure Redirect Chains Are Avoided: Ensure that your redirects are direct (from old URL to new URL) and not part of a chain
of redirects, as this can slow down the site and harm SEO.
3. DNS Propagation Delays
When migrating to a new server or domain, DNS propagation is required. This process can take up to 48 hours, during which
some users may be directed to the old server while others are directed to the new one. During this period, traffic can be inconsistent,
leading to a drop in site performance and search engine visibility.
Cause: DNS changes take time to propagate across servers globally, and during this period, your site may be intermittently
unavailable.
Fix:
Lower TTL Before Migration: Decrease the TTL (Time to Live) of your DNS records a few days before
migration to speed up the propagation process.
Wait for Full Propagation: If DNS propagation is the issue, be patient and allow up to 48 hours for it to complete. In the
meantime, monitor the site’s availability using tools like whatsmydns.net.
4. Missing or Incorrect Meta Tags (Noindex)
During migration, there’s a risk that meta noindex tags or incorrect robots.txt settings could be applied
to some pages, preventing search engines from indexing them.
Cause: If pages are marked with noindex or blocked by the robots.txt file, they won’t be
indexed by search engines, leading to a decline in rankings and traffic.
Fix:
Check Meta Tags: Use tools like Screaming Frog to ensure that all important pages have the correct meta
tags (noindex should be removed from pages you want indexed).
Check Robots.txt: Make sure that your robots.txt file is not blocking important pages from being crawled.
You can check this using Google Search Console’s robots.txt tester.
Review Noindex Tags: Make sure the noindex tag is not accidentally added to important pages or content.
5. Content or URL Structure Changes
During migration, the URL structure or content can sometimes change, which may result in lost SEO value and rankings for
certain pages. If the new URLs or content aren’t optimized for the same keywords, the search engines may not rank them as well.
Cause: A change in URL structure or content can confuse search engines, especially if the content is not optimized
correctly or if canonical tags are not used properly.
Fix:
Ensure URL Consistency: If you change your URL structure, ensure that proper 301 redirects are set up and that URLs are
SEO-friendly.
Check for Duplicate Content: During migration, ensure there is no duplicate content or conflicting canonical
tags.
Re-optimize Content: Review and optimize the content on your new website to make sure it aligns with your SEO goals. Add target
keywords
to page titles, headings, meta descriptions, and content to maintain rankings.
6. Slow Site Speed
Site speed is a key ranking factor for SEO. If your new website is slower than the old one due to server configurations or
unoptimized elements, it can result in a drop in rankings and traffic.
Cause: Slow-loading pages or server issues can lead to a poor user experience and lower rankings, especially if the
migration process didn’t prioritize speed.
Fix:
Test Site Speed: Use tools like Google PageSpeed Insights or GTMetrix to evaluate your
new site’s speed.
Optimize Images and Files: Compress images, minify CSS/JS files, and leverage caching to improve loading times.
Upgrade Hosting: If the server is underperforming, consider upgrading your hosting plan or switching to a faster hosting
provider to improve speed.
7. Loss of Backlinks
When migrating to a new domain or changing URLs, some backlinks pointing to the old site may be lost if proper 301 redirects are not
implemented. This can lead to a drop in domain authority and lower rankings.
Cause: Backlinks that are not redirected properly lose their SEO value, leading to lower domain authority and traffic loss.
Fix:
Redirect Important Backlinks: Ensure that pages with high-value backlinks are properly redirected using 301 redirects.
Contact Webmasters: Reach out to the webmasters of sites linking to your old URLs and ask them to update their links to
point to the new pages.
Monitor Backlinks: Use tools like Ahrefs or SEMrush to monitor backlinks and identify any
lost or broken links that need to be fixed.
8. Mobile Usability Issues
Mobile optimization is crucial for SEO, especially with Google’s mobile-first indexing. If your new website is not fully
optimized for mobile devices, you may experience a drop in rankings, especially for mobile searches.
Cause: If your site is not mobile-friendly or there are issues with responsive design, it can hurt your rankings and
traffic.
Fix:
Test Mobile-Friendliness: Use Google’s Mobile-Friendly Test to ensure that your new site is optimized for
mobile devices.
Optimize Mobile Speed: Improve mobile load times by optimizing images and reducing unnecessary scripts that can slow down
the site.
Conclusion
A drop in traffic after migration can be frustrating, but by addressing the common causes—such as crawlability issues,
improper redirects, meta tag problems, and mobile usability—you can recover and regain your rankings. It’s essential to monitor your website
closely after migration using tools like Google Search Console and Google Analytics to track performance
and address any issues promptly.
With careful planning, thorough testing, and ongoing optimization, you can minimize traffic loss and ensure that your website migration
leads to long-term success.
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