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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Technical SEO Issues That Happen During Website Migration
Website migration is an exciting yet challenging process for businesses and website owners. Whether you’re changing your domain, platform,
or even restructuring your website, there are several technical SEO issues that can arise during migration. Addressing these issues
correctly is crucial to maintaining your SEO rankings and preventing traffic loss. In this guide, we’ll discuss the most common technical
SEO issues
that occur during website migration and how to avoid or fix them to ensure a smooth transition.
What is Website Migration?
Website migration involves the process of moving your website from one domain, hosting provider, or content management system (CMS) to
another. While migration can improve your site’s speed, user experience, and overall SEO performance, it can also introduce several technical
SEO issues
that need to be addressed to preserve your search engine visibility.
Technical SEO issues typically occur when certain elements of the website structure, URLs, content, or technical configurations are altered
during migration. If not handled properly, these issues can result in a loss of traffic, broken links, or rankings dropping on search engine
results pages (SERPs).
Common Technical SEO Issues During Website Migration
Here are the most common technical SEO issues that happen during website migration and how to mitigate
them:
1. Broken Links and 404 Errors
One of the most common technical SEO issues after migration is broken links or 404 errors. When the structure of your
website changes, URLs that were previously working may no longer be valid, leading to broken links or missing pages.
How to Fix It:
Set Up 301 Redirects: Ensure that all old URLs are redirected to their corresponding new URLs using 301 redirects.
This tells search engines and users that the content has moved permanently.
Test Links Thoroughly: Use tools like Screaming Frog or Ahrefs to crawl your new site and
check for broken links. Fix any 404 errors that occur by updating internal and external links to point to the correct URLs.
2. Missing or Incorrect 301 Redirects
301 redirects are crucial for passing on the SEO value of old URLs to their new counterparts. Failing to set up these
redirects properly can result in significant traffic loss and ranking issues because Google will not know where to find the new content.
How to Fix It:
Map Old URLs to New URLs: Create a URL mapping document that matches each old URL to its new counterpart. This ensures that
no page is left without a redirect.
Test Redirects: After setting up redirects, use tools like Google Search Console, Screaming Frog,
or Redirect Checker to verify that all redirects are working correctly.
3. Loss of Crawlability and Indexing Issues
After migrating, if your site’s robots.txt file or meta tags are configured incorrectly, search engines may struggle to crawl or index your
new website. This can result in important pages being excluded from Google’s index, affecting rankings and traffic.
How to Fix It:
Check the Robots.txt File: Ensure that your new robots.txt file doesn’t block important pages from being crawled by
Googlebot. You can check this in Google Search Console under the "Crawl" section.
Review Meta Tags: Make sure that no pages are mistakenly marked with a noindex tag, which tells search
engines not to index them. Also, check for the nofollow tag that could affect links.
4. Duplicate Content Issues
During migration, duplicate content issues can arise if multiple URLs are serving the same or very similar content. This can confuse search
engines, resulting in penalties or lower rankings.
How to Fix It:
Canonical Tags: Use canonical tags to indicate the preferred version of a page. This tells search engines
which URL they should prioritize when multiple pages contain the same content.
Check for Duplicate Content: Use tools like Copyscape or Screaming Frog to identify
duplicate content issues on your site and resolve them.
5. Slow Site Speed
Website migration can sometimes lead to slower page loading times, especially if your hosting provider, website structure, or server
configurations are not optimized. Page speed is a key factor in SEO rankings, and slow-loading pages can negatively affect user experience.
How to Fix It:
Optimize Images: Compress and optimize images to reduce their file sizes without sacrificing quality. Tools like TinyPNG
or ImageOptim can help.
Enable Caching: Set up browser caching and server-side caching to speed up page load
times.
Minimize Code: Minimize CSS, JavaScript, and HTML files. Tools like UglifyJS and CSSNano
can help reduce file sizes.
Use a Content Delivery Network (CDN): A CDN can help speed up your site by distributing content across
multiple servers located in different regions.
6. Incorrect URL Structure
A website migration often involves a change in URL structure, which can lead to issues if not handled properly. If your new URLs are too
long, difficult to read, or improperly formatted, they can affect your SEO rankings and user experience.
How to Fix It:
Keep URLs Simple and SEO-Friendly: Use short, descriptive URLs that include relevant keywords and avoid special characters
or unnecessary parameters.
Update Internal Links: After migration, ensure that all internal links are updated to reflect the new URL structure.
7. Loss of Backlinks
When you migrate your website, there’s a risk of losing valuable backlinks that were pointing to your old URLs. If not handled properly,
this can result in a loss of domain authority, which can hurt your SEO rankings.
How to Fix It:
301 Redirects for Backlinks: Make sure all URLs with valuable backlinks are redirected to their corresponding pages on the
new site.
Reach Out to Webmasters: If possible, contact the webmasters of sites linking to your old URLs and ask them to update the
links to the new URLs.
8. Search Console Errors and Discrepancies
Migrating your website can trigger errors or discrepancies in Google Search Console. These issues may include crawl errors,
indexing problems, and data discrepancies that need to be fixed quickly to ensure your migration doesn’t impact your SEO performance.
How to Fix It:
Fix Crawl Errors: Use the Coverage Report in Google Search Console to identify and fix
any crawl errors caused by the migration.
Monitor Search Performance: Keep an eye on your site's search performance in Google Search Console and resolve any indexing
issues that arise.
Use the Change of Address Tool: If you’ve migrated to a new domain, use Google Search Console’s Change of Address
tool to inform Google of the move.
9. Issues with Structured Data
Structured data (such as schema markup) helps search engines understand the content of your site better, enhancing rich
snippets and visibility in search results. However, migration can sometimes break structured data implementations, leading to missing or
incorrect rich snippets.
How to Fix It:
Test Structured Data: Use Google’s Structured Data Testing Tool to verify that your structured data is
correctly implemented after migration.
Update Schema Markup: Ensure that all schema markup is updated to reflect the new URLs and content on your site.
10. Mobile Usability Problems
A website migration can sometimes lead to mobile usability issues, especially if the design changes or if mobile responsiveness wasn’t
prioritized. With Google’s mobile-first indexing, having a mobile-friendly site is critical for SEO.
How to Fix It:
Mobile-Friendly Test: Use Google’s Mobile-Friendly Test to check if your new website is fully optimized
for mobile devices.
Optimize Mobile Speed: Make sure that the mobile version of your site loads quickly and smoothly for a better user
experience.
Conclusion
Technical SEO issues are inevitable during website migration, but with proper planning and execution, you can prevent or
resolve them effectively. By ensuring that all redirects are in place, avoiding duplicate content, fixing broken links, and addressing
mobile usability, you can help your website maintain its SEO value and traffic after the migration. Remember to monitor your website closely
using tools like Google Search Console and Google Analytics to track any issues and make adjustments as
needed.
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