Managing Global Innovation
Smartfox Books Code: PR948
$106.00 NZD
Approx $62.68 USD
Approx $62.68 USD
or 4 payments of $26.50 with
Description:
In the past, your company could rely on a handful of resources close to its home markets to innovate new offerings. But today, knowledge and other resources critical to your innovation efforts lie outside your company's home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to surmount this challenge? In this practical new book, Yves Doz and Keeley Wilson show how to build and leverage a global innovation network.
In the past, your company could rely on a handful of resources close to its home markets to innovate new offerings. But today, knowledge and other resources critical to your innovation efforts lie outside your company's home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to surmount this challenge? In this practical new book, Yves Doz and Keeley Wilson show how to build and leverage a global innovation network.
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