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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Migrating a multilingual website to a new platform or domain can be an intricate process. Ensuring that your website’s SEO performance is
not negatively affected during this transition is essential, especially when managing multiple languages and regions. A poorly executed
migration could lead to a significant loss in organic traffic, rankings, and visibility in various search engines.
In this guide, we’ll provide SEO tips for migrating a multilingual website that will help you retain SEO value, prevent
traffic loss, and ensure that your content is optimized for users across multiple languages and regions.
Why Migrate a Multilingual Website?
Migrating a multilingual website could be due to various reasons, including:
Rebranding: Changing your domain name or platform to better reflect your global brand.
Technical Improvements: Migrating to a better hosting solution or CMS to scale your multilingual content effectively.
User Experience: Enhancing your site’s speed, structure, and design for a better experience across different language
versions.
SEO Optimization: Consolidating SEO efforts and improving rankings by optimizing the structure and technical aspects of
your multilingual website.
No matter the reason, migration can have a big impact on your SEO and traffic. Implementing the right strategies is key to keeping your
global presence intact.
SEO Tips for Migrating a Multilingual Website
1. Use Hreflang Tags to Indicate Language and Region
One of the most critical SEO aspects of multilingual website migration is using hreflang tags correctly. These tags help
search engines understand the relationship between different versions of your site in various languages or regions.
Why Hreflang Tags Matter:
Avoid Duplicate Content: Hreflang tags tell search engines that multiple pages are essentially the same content, but for
different audiences.
Target the Right Audience: They direct search engines to serve the correct language or regional page to users based on
their location and language preference.
How to Implement Hreflang Tags:
Include hreflang tags in the <head> section of your pages, specifying both the language and region. For example, for English-speaking
users in the United States, you would use hreflang="en-US".
Make sure all pages that target a specific language or region have the corresponding hreflang tag pointing to the correct alternate
versions.
If your website is multilingual, set up the correct hreflang structure across different language pages to ensure consistency and accuracy.
2. Maintain URL Structure and Regional Subdomains/Subdirectories
When migrating a multilingual website, maintaining a clear and structured URL setup is crucial for both SEO and user experience. The URL
structure should reflect the language and regional targeting of your website’s content.
Why URL Structure Matters:
Clear Hierarchy: A structured URL tells both users and search engines which language or region they are being directed to.
Easy Navigation: Users can easily recognize the language or region they are in based on the URL.
Options for URL Structure:
Subdomains: For example, us.example.com (English, United States), fr.example.com (French, France).
Subdirectories: For example, example.com/en/ (English), example.com/fr/ (French).
Country Code Top-Level Domains (ccTLDs): Such as example.co.uk (United Kingdom), example.fr (France).
Make sure to set up 301 redirects if the URL structure changes to ensure search engines understand the new structure and
that any link equity is passed along.
3. 301 Redirects and Canonical Tags
Setting up 301 redirects from your old URLs to the new ones is critical in preserving SEO value and ensuring that visitors
are automatically directed to the correct language or region page.
Why 301 Redirects Are Important:
Preserve Link Equity: 301 redirects ensure that link juice from old pages flows to new ones, preserving your rankings and
traffic.
Maintain Traffic Flow: Proper redirects ensure users don’t encounter 404 errors and are directed to the right language
page.
How to Set Up Redirects:
If you're changing your domain or URL structure, implement 301 redirects for all relevant pages.
Use canonical tags to prevent duplicate content issues between different language versions. A canonical tag points to the
preferred version of a page when there are multiple versions with similar content.
4. Update Google Search Console and Analytics
Google Search Console (GSC) and Google Analytics are essential tools for monitoring the performance of your multilingual site. After
migration, ensure that both are updated to reflect the changes to your site’s structure.
In Google Search Console:
Add your new domain or subdomain as a property.
Submit your new XML sitemaps for each language version.
Use the Change of Address tool if migrating to a new domain.
Ensure that all hreflang tags are correct by checking for any errors or warnings in GSC.
In Google Analytics:
Set up separate views for each language or region to track performance individually.
Update goals, events, and conversion tracking based on the new site structure.
5. Monitor Crawl Errors and Fix Broken Links
After migrating your multilingual website, use Google Search Console to identify and fix any crawl errors or broken links
that may have occurred during the transition.
Why This Matters for SEO:
Crawl errors and broken links can prevent search engines from indexing your pages, causing a loss in rankings and traffic.
Broken links also negatively impact user experience, potentially increasing your bounce rate.
How to Fix Crawl Errors:
Check the Coverage Report in GSC for any issues related to crawling and indexing.
Use tools like Screaming Frog to perform a full crawl and identify any broken links or missing redirects.
Ensure that all internal links and backlinks are correctly updated to reflect the new URLs and hreflang tags.
6. Update Content and Metadata for Each Language Version
When migrating a multilingual website, it’s essential that all content is updated to reflect the correct metadata for each language or
region.
SEO for Multilingual Content:
Title Tags and Meta Descriptions: Ensure that each language page has unique, localized title tags and meta descriptions
that target relevant keywords.
Alt Text for Images: Make sure all images have alt text that’s translated into the respective languages.
Language-Specific Keywords: Research keywords for each language to ensure you’re optimizing for the correct terms that
users are searching for.
7. Test the Website on Different Devices and Regions
Multilingual websites are often accessed by users from different regions, so it's essential to test the site across various devices and
geographic locations to ensure a seamless experience.
Testing Tips:
Use tools like BrowserStack or GTmetrix to test your website’s responsiveness across different devices and
browsers.
Ensure that the right language is served to users based on their location or browser language settings.
8. Regular Monitoring Post-Migration
After completing the migration, it’s essential to monitor your site’s performance and SEO rankings regularly. Traffic fluctuations are
normal in the short term, but significant drops may indicate an issue with redirects, indexing, or content migration.
Monitoring Tips:
Use Google Analytics to track traffic and user behavior post-migration.
Monitor rankings for important keywords across different languages and regions using tools like Ahrefs, SEMrush,
or Moz.
Key Takeaways
Hreflang Tags are essential for multilingual SEO to tell search engines the language and regional targeting of each page.
Use a clear URL structure (subdomains, subdirectories, or ccTLDs) to make it easy for both users and search engines to
understand the website's content structure.
301 redirects and canonical tags are crucial for preserving link equity and avoiding duplicate content
issues.
Keep Google Search Console and Google Analytics updated to track your multilingual site’s performance and
fix any issues.
Regularly monitor SEO performance post-migration to ensure everything is running smoothly.
Conclusion
Migrating a multilingual website requires careful planning and execution to ensure SEO success. By following these SEO tips—such as properly
implementing hreflang tags, setting up redirects, and maintaining content quality across language versions—you can ensure that your
migration is smooth, and that your search engine rankings, traffic, and user experience remain intact.
With the right approach, you can scale your multilingual website while continuing to build a strong global presence online.
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