1. Fill in your details  2. Upload the photos of your licence  3. Pay
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Monitoring Traffic and Rankings Post-Migration: A Complete Guide
Website migration, whether due to a redesign, domain change, or platform shift, can significantly impact your SEO performance. One of the
most critical aspects of a successful migration is closely monitoring traffic and rankings after the migration is complete. Failure to
properly track these metrics can result in missed opportunities to fix issues, leading to traffic loss and a drop in search engine rankings.
In this guide, we will cover the best practices for monitoring your website’s traffic and rankings after migration to ensure your SEO
efforts remain intact.
Why Monitoring Traffic and Rankings is Critical After Migration
Monitoring your website's traffic and rankings after migration helps you identify potential problems early on, such as broken links, crawl
errors, or missing content, and allows you to take corrective actions before they affect your site’s SEO. The migration process can lead to
fluctuations in traffic, rankings, and other key SEO metrics, and being able to quickly identify and address these fluctuations is essential
for minimizing downtime and preserving organic search visibility.
Some key reasons for monitoring post-migration include:
Identifying Issues Quickly: Detect crawl issues, 404 errors, or redirects that may have been set up incorrectly.
Measuring Migration Impact: Assess how the migration has affected rankings, organic traffic, and user behavior.
Protecting SEO Investments: Ensure that your previous SEO efforts, including link equity, are maintained and not lost
during the migration.
Key Metrics to Monitor Post-Migration
When monitoring traffic and rankings, you’ll want to track several key metrics to gauge the success of your migration and identify areas
that need improvement. Here are the most important metrics to track:
1. Organic Search Traffic
Organic traffic is the lifeblood of most websites, and it’s critical to monitor how it behaves after migration. A sudden drop in organic
traffic can indicate that the migration didn’t go as smoothly as expected, possibly due to crawl errors, broken redirects, or missing pages.
Google Analytics: Use Google Analytics to monitor organic traffic performance before and after migration. Look at overall
traffic trends as well as performance for individual pages.
Compare Periods: Compare traffic data from before the migration with traffic data post-migration to spot any sudden
declines or gains. Focus on key landing pages and high-traffic URLs.
2. Keyword Rankings
Tracking keyword rankings is crucial to ensure that your pages retain their visibility in search engine results pages (SERPs) after the
migration. Rankings may fluctuate temporarily due to indexing and crawling, but significant long-term drops should be addressed immediately.
Google Search Console: Use Google Search Console’s Performance Report to track keyword rankings for the
pages on your site. Focus on impressions, clicks, and average positions for your primary keywords.
Third-Party Tools: Utilize third-party SEO tools like SEMrush, Ahrefs, or Moz
to monitor keyword rankings for your site and track any changes over time. These tools can provide insights into which keywords have dropped
or improved.
3. Crawl Errors and Indexing Issues
After migration, it’s essential to check for any crawl errors that could hinder search engines from indexing your site properly. If search
engines can’t crawl your pages, they won’t be able to index your content, resulting in ranking and traffic loss.
Google Search Console: Regularly check the Coverage Report and Crawl Errors section in
Google Search Console to identify issues with your site’s indexing, such as pages being blocked by robots.txt, 404 errors, or redirect
chains.
Sitemaps: Ensure that your sitemap is submitted correctly in Google Search Console and reflects the new URLs after
migration. Also, verify that search engines are able to crawl and index all important pages.
4. Backlink Profile and Link Equity
Preserving link equity (the value passed through backlinks) is a major concern during migration. If your backlinks are not redirected
correctly, you risk losing valuable link authority that contributes to your site’s rankings.
Backlink Monitoring: Use tools like Ahrefs or Majestic to monitor your backlink profile.
Check if your backlinks are still pointing to valid pages after migration. If you have changed URLs, ensure that proper 301 redirects are
set up to preserve link equity.
Check for Lost Backlinks: If you notice any backlinks pointing to 404 pages or broken redirects, you may need to reach out
to those websites to request an update to the new URLs.
5. Bounce Rate and Engagement Metrics
While traffic and rankings are the primary indicators of migration success, it’s also important to track user engagement metrics. If the
user experience (UX) is negatively impacted by the migration (e.g., slower load times, broken navigation, or mobile usability issues), it
could lead to a higher bounce rate and lower user engagement.
Google Analytics: Monitor metrics like bounce rate, average session duration, and pages
per session
to see if users are engaging with your site post-migration.
User Behavior: Look at how users are interacting with the pages that received significant changes during migration. If
there is a noticeable increase in bounce rates, investigate the cause.
6. Site Speed and Mobile Usability
Site speed and mobile usability are crucial ranking factors for Google, and migration can sometimes introduce performance issues. Slow page
load times or poor mobile optimization can harm both user experience and rankings.
Google PageSpeed Insights: Test the speed of your site on both desktop and mobile using Google PageSpeed Insights.
Look for any significant changes in load times post-migration.
Mobile Usability Report: Use Google Search Console’s Mobile Usability report to check for any issues with
mobile responsiveness, such as text that’s too small, clickable elements that are too close together, or content wider than the screen.
7. Structured Data and Rich Results
Structured data (schema markup) helps search engines understand your content and can result in rich results like featured snippets or
product carousels. If your structured data was not correctly implemented or migrated, you may lose these rich results, which can impact
visibility and CTR.
Google Search Console: Use the Rich Results Report in Google Search Console to track how well your
structured data is performing after the migration. Check for any errors or warnings that might prevent rich snippets from appearing.
Schema Markup Testing: After migration, use Google’s Rich Results Test and Schema Markup Validator
to ensure your structured data is correctly implemented and can generate rich results.
How to Monitor Traffic and Rankings Effectively Post-Migration
Here are some strategies to ensure effective monitoring of traffic and rankings after migration:
1. Create a Baseline Before Migration
Before starting the migration process, create a baseline of your website’s traffic, rankings, and other key SEO metrics. This will allow you
to compare data post-migration and understand if any significant changes have occurred.
Use Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs to gather baseline data.
Record traffic, keyword rankings, bounce rates, backlinks, and page speed metrics.
2. Set Up Alerts for Traffic Drops and Errors
Setting up automated alerts can help you quickly identify any sudden drops in traffic or issues with indexing.
Google Analytics Alerts: Set up alerts in Google Analytics to notify you if traffic drops by a certain percentage within a
short period.
Google Search Console: Use Google Search Console to set up alerts for crawl errors, indexing issues, or other critical
problems that could affect SEO performance.
3. Monitor Google Search Console Regularly
Google Search Console is an invaluable tool for monitoring your site’s performance after migration. Regularly check the following reports:
Performance Report: Track your website’s clicks, impressions, and average positions for your key keywords.
Coverage Report: Monitor the status of your pages to ensure they are being indexed properly.
Mobile Usability Report: Check for any mobile-related issues that might affect user experience.
4. Compare Pre-Migration and Post-Migration Data
Make sure to compare traffic and rankings data from before and after the migration to determine if there have been any issues. If you notice
significant drops in rankings or traffic, take immediate action to fix any underlying problems.
Conclusion
Monitoring traffic and rankings after a website migration is essential to ensure the success of your SEO strategy. By keeping an eye on key
metrics like organic traffic, keyword rankings, crawl errors, and user engagement, you can identify and resolve potential issues early.
Regular monitoring allows you to protect your SEO investments and preserve the visibility and performance of your site, ensuring that the
migration leads to long-term success rather than setbacks.
.jpg)
.jpg){kind=logo}
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpg)
ulva-Logo.jpg){kind=logo}
.jpeg)
.png)
.png)
