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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
How to Test Your Website After Migration: A Step-by-Step Guide
Website migration is a crucial step for businesses and website owners looking to improve their online presence. However, after completing
the migration, it’s important to ensure everything is functioning properly and that your SEO rankings, traffic,
and user experience are not negatively impacted. Testing your website after migration is essential to ensure that all
elements are working as expected and that there are no issues that could harm your site’s performance. In this guide, we will walk you
through the key steps to test your website after migration.
Why is It Important to Test Your Website After Migration?
Testing your website after migration is crucial for several reasons:
Ensure Seamless User Experience: Migration often involves changes in design, structure, and functionality. Testing ensures
that users can easily navigate the site without encountering errors.
Preserve SEO Rankings: If the migration is not executed correctly, it can result in a loss of search engine rankings.
Proper testing ensures that SEO elements like redirects, URLs, and meta tags are correctly implemented.
Catch Errors Early: Testing helps you identify any technical issues, such as broken links, slow load times, or broken
forms, that could harm the website's performance or user experience.
Verify Analytics Tracking: It’s important to test that your Google Analytics and other tracking tools are
working correctly to monitor website performance after migration.
How to Test Your Website After Migration
Here’s a detailed step-by-step guide on how to test your website after migration:
1. Test Website Functionality and User Experience
Before diving into technical SEO checks, it's essential to ensure the core functionality and user experience of the website are intact after
migration.
Check Navigation: Ensure all navigation menus, buttons, and links are working correctly and direct users to the right
pages.
Verify Forms: Test all forms (contact forms, sign-up forms, etc.) to ensure they are submitting data correctly.
Test Interactive Elements: Verify that interactive elements like pop-ups, dropdown menus, and search bars are functioning
as expected.
Mobile Responsiveness: Test the site on multiple devices and screen sizes to ensure that it’s fully responsive. Use tools
like Google’s Mobile-Friendly Test to verify this.
Check Content Layout: Ensure that images, videos, and text are loading correctly and are displayed in the right places on
both desktop and mobile versions.
2. Check 301 Redirects
One of the most important aspects of testing after migration is ensuring that all 301 redirects are in place. These
redirects will ensure that users and search engines are correctly sent to the new URLs and that SEO value is preserved.
Verify Redirects: Use tools like Screaming Frog or Ahrefs to crawl the site and ensure
that all old URLs are properly redirected to their new counterparts.
Test Redirects Manually: Manually check some of your old URLs by entering them into the browser. They should automatically
redirect to the new pages with a 301 status code.
Monitor Redirect Chains: Make sure that there aren’t any unnecessary redirect chains (i.e., multiple redirects from one URL
to another), as these can slow down the site and affect SEO.
3. Monitor Crawlability and Indexing
After migration, it’s important to make sure that Google can crawl and index your new website correctly. If search engines can’t access your
site, your rankings could drop.
Check Robots.txt File: Make sure your robots.txt file is not blocking important pages from being crawled.
You can check this by entering “/robots.txt” at the end of your domain (e.g., example.com/robots.txt).
Submit a Sitemap: Ensure that your new sitemap is submitted to Google Search Console and Bing
Webmaster Tools.
A sitemap helps search engines crawl and index your pages more efficiently.
Use Google Search Console: After migration, check the Coverage Report in Google Search Console
for any crawl errors or issues with indexing. Look for pages that are not indexed or are blocked from crawling.
Test Crawlability: Use tools like Screaming Frog to test if all your pages are crawlable and indexed
correctly. This can also help identify any issues with meta tags, duplicate content, or missing pages.
4. Check for Broken Links
Broken links can occur when URLs are changed during migration. These links can negatively affect user experience and SEO.
Use Link Checking Tools: Use tools like Screaming Frog, Google Search Console, or Ahrefs
to check for any broken internal or external links.
Fix 404 Errors: If you find any 404 errors (pages that are not found), either set up 301 redirects to the
correct pages or update the links pointing to those URLs.
Monitor for 404 Errors in Google Analytics: You can set up a custom report in Google Analytics to track
404 errors. This will help you catch any broken links that were not identified by crawling tools.
5. Test Website Speed
Website speed is a critical factor for both user experience and SEO. Slow-loading pages can lead to high bounce rates and lower rankings.
Use Google PageSpeed Insights: Run your website through Google PageSpeed Insights to check its performance
and see where improvements can be made.
Test Core Web Vitals: With Google’s focus on Core Web Vitals (user-centric metrics for page load
performance), it’s essential to ensure that your site’s speed is optimized, especially for mobile devices.
Monitor Server Response Time: Check your server’s response time and make sure your hosting provider can handle the
increased traffic to your new site.
6. Verify SEO Elements
During migration, SEO elements like meta tags, title tags, headers, and schema markup can be lost or altered. Testing these SEO elements is
crucial for maintaining your site's rankings.
Check Title Tags and Meta Descriptions: Ensure that each page on your website has an accurate title tag
and meta description. Tools like Screaming Frog and Yoast SEO (for WordPress) can help
you verify this.
Check Heading Structure (H1, H2, H3): Ensure that headings are properly structured on each page. The H1 tag
should contain the primary keyword and be used only once on each page, with H2 and H3 tags for
subsections.
Verify Schema Markup: If you’re using structured data (schema markup) on your site, test it using Google’s
Structured Data Testing Tool
to make sure it’s properly implemented on your new pages.
Check for Duplicate Content: Run a check for duplicate content using tools like Copyscape or Screaming
Frog
to ensure that no new duplicates have been created during migration.
7. Monitor Analytics and Tracking
Finally, it’s crucial to ensure that all your analytics tracking (such as Google Analytics, Google
Tag Manager,
and Facebook Pixel) is working correctly after the migration.
Check Google Analytics Setup: Ensure that Google Analytics is correctly installed on the new site, and the
data is tracking correctly. Check that you are getting real-time data in Google Analytics to confirm that the tracking code is firing
correctly.
Verify Goals and Conversions: Test any goals or conversion tracking that you set up in
Google Analytics to ensure that they are functioning properly.
Test Google Tag Manager: If you are using Google Tag Manager (GTM), test all tags to ensure they are
firing correctly on the new website. Use GTM’s Preview Mode to debug any issues.
8. Test Social Media Sharing and Integrations
If your website includes social media integrations like sharing buttons or login systems, you’ll need to ensure these are functioning after
migration.
Check Social Media Buttons: Ensure that social sharing buttons on product pages, blog posts, and other content are working
correctly.
Test Social Media Tracking: Verify that social media tracking tools like Facebook Pixel or Twitter
Tags
are installed and firing properly to track user engagement.
Conclusion
Testing your website after migration is essential for ensuring that the transition is smooth and that your SEO rankings, user experience,
and traffic are unaffected. By carefully checking 301 redirects, crawling, indexing, SEO
elements,
and user experience, you can catch any issues early and fix them before they impact your site's performance. Use tools like
Google Search Console, Screaming Frog, and Google Analytics to monitor your site and
ensure that everything is working as it should.
Performing thorough post-migration testing will give you peace of mind that your website is optimized and ready to continue performing well
in search engines and with your users.
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