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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
How to Recover Lost Rankings After Website Migration: A Complete Guide
Website migration is a major undertaking that can greatly benefit your site in terms of design, functionality, and user experience. However,
despite careful planning, it’s not uncommon to see a temporary drop in SEO rankings and organic traffic
immediately after migration. Recovering lost rankings post-migration is essential to ensure that the migration doesn’t harm your website’s
visibility in search engines. In this guide, we’ll walk you through the steps you can take to recover lost rankings after a
migration
and get your website back on track.
Why Do Rankings Drop After a Website Migration?
A drop in rankings after migration can occur for several reasons, many of which are temporary. Some common reasons include:
Crawl Issues: During migration, search engines may have trouble crawling and indexing the new site structure, leading to
temporary ranking drops.
Redirect Problems: If 301 redirects aren’t set up correctly, search engines may not be able to find the
new pages, causing a loss in SEO value.
Content Changes: If the content or URL structure changes during migration, it can disrupt search engines’ ability to index
pages as they did before.
Page Speed Issues: If the new website is slower than the previous version, it could negatively affect rankings, as page
speed is an important ranking factor.
Noindex Tags: Sometimes, migration can accidentally apply noindex tags to pages that should be indexed,
preventing them from appearing in search results.
While these ranking drops can be disheartening, they are usually temporary. With the right steps, you can recover lost rankings and improve
your site’s SEO performance post-migration.
Steps to Recover Lost Rankings After Migration
1. Verify and Fix Crawlability Issues
Search engines need to be able to crawl and index your new website structure to maintain rankings. If there are crawlability issues, it can
prevent Googlebot from properly indexing your content.
Check Google Search Console (GSC): In GSC, go to the Coverage report to check for crawl
errors. If there are pages with issues like 404 errors, server errors, or blocked resources, fix them as soon as possible.
Submit a New Sitemap: After migration, submit the new sitemap to Google Search Console to ensure Google
knows which pages to crawl. You can also check the Crawl Stats to see how Google is crawling your new website.
Ensure Robots.txt is Correct: Make sure your robots.txt file is not blocking important pages from being
crawled. Use Google Search Console’s Robots.txt Tester to verify that there are no restrictions.
2. Set Up 301 Redirects Correctly
If you’ve changed your website’s URL structure or domain during the migration, 301 redirects are critical to redirecting
old pages to their corresponding new URLs.
Map Old URLs to New URLs: Create a document that maps old URLs to their new counterparts. Make sure that every important
page from the old site redirects to the correct new page.
Check for Redirect Issues: Use tools like Screaming Frog, Ahrefs, or Google
Search Console
to check for any issues with your redirects. Make sure that redirects are properly implemented and not causing redirect chains (multiple
redirects) or loops.
Test Redirects: Manually test a few redirects to ensure that old URLs properly lead to the new URLs and that they pass on
SEO value via a 301 redirect.
3. Fix Noindex Tags and Meta Tags
A common mistake during migration is the accidental application of noindex tags on pages that should be indexed, or missing
meta descriptions and title tags.
Check Meta Tags and Noindex Tags: Use tools like Screaming Frog to check if any pages have the noindex
tag applied. If you find any unnecessary noindex tags, remove them to allow the pages to be indexed by Google.
Review Meta Descriptions and Title Tags: Ensure that all pages have properly optimized meta descriptions
and title tags that align with SEO best practices. This can help search engines better understand the content of your pages
and recover lost rankings.
4. Ensure Proper Site Speed and Mobile Optimization
Site speed is a critical ranking factor for Google. If your new website is slower than the old one, it could affect your rankings,
especially if your site is not mobile-friendly.
Improve Site Speed: Use Google PageSpeed Insights to test your new site’s loading speed and follow the
recommendations for improvement. Consider compressing images, minifying CSS/JS files, and enabling browser caching.
Mobile Optimization: Ensure that your site is mobile-friendly, especially with Google’s mobile-first indexing. Use Google’s
Mobile-Friendly Test
to check if your website performs well on mobile devices and make necessary adjustments.
5. Monitor and Fix Duplicate Content Issues
Website migration can sometimes result in duplicate content, especially if old URLs are accessible alongside the new ones or if canonical
tags are not set correctly.
Check for Duplicate Content: Use Screaming Frog or Google Search Console to check for
duplicate content on your site. Make sure that pages with similar content are not competing for rankings.
Implement Canonical Tags: If duplicate content exists (e.g., two URLs pointing to the same page), implement canonical
tags
to tell search engines which version of the page should be indexed.
Check for Duplicate Meta Tags: Ensure that meta descriptions and title tags are unique
for each page. Duplicate meta tags can confuse search engines and harm rankings.
6. Rebuild Backlinks and Referral Traffic
When you change your URL structure or domain, backlinks that were previously pointing to the old URLs may lose their value.
This can cause a drop in rankings if not properly addressed.
Redirect Important Backlinks: Make sure that all important pages with valuable backlinks are correctly redirected using 301
redirects.
Reach Out to Webmasters: If you can, contact the webmasters of the sites linking to your old URLs and ask them to update
the links to point to the new pages.
Monitor Backlinks: Use tools like Ahrefs or SEMrush to monitor your backlinks and
identify any lost links that need to be reclaimed.
7. Track Performance and Be Patient
After migration, it’s important to track your site’s performance to identify any ongoing issues. While rankings may drop initially, they
often recover as Google reprocesses the new site.
Monitor Google Search Console and Analytics: Use Google Search Console to track crawl errors, indexing
issues, and ranking fluctuations. Similarly, use Google Analytics to track changes in traffic and user behavior.
Check Organic Search Traffic: In Google Analytics, look at your Organic Search traffic to
see how your traffic is performing over time. Pay attention to any drop in traffic or pages that are underperforming.
Give it Time: Google’s indexing process can take time, especially after a significant change like a website migration.
Rankings may fluctuate for a few weeks or even months before stabilizing, so be patient and continue monitoring your website’s performance.
8. Reassess Content and SEO Strategy
While technical fixes are important, it’s also a good time to reassess your overall content strategy and SEO
efforts.
Focus on improving your content, updating outdated pages, and optimizing for better keywords.
Update and Optimize Content: Review and optimize your content to ensure it aligns with current SEO best practices. Use
tools like Google Keyword Planner or SEMrush to identify keywords that you may be missing and update your
pages accordingly.
Strengthen Internal Linking: Update your internal linking structure to ensure search engines can easily crawl your content
and understand the site’s hierarchy.
Conclusion
Recovering lost rankings after a website migration can take time and effort, but it’s possible with the right strategies.
By fixing crawlability issues, ensuring 301 redirects are working, addressing duplicate content, improving site speed, and reclaiming lost
backlinks, you can restore and even improve your rankings over time.
Remember that patience is key during the recovery process. With proper tracking and continuous monitoring of your website’s performance,
you’ll be able to restore your rankings and ensure that your website is optimized for long-term success.
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