1. Fill in your details 2. Upload the photos of your licence 3. Pay
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
High-quality backlinks are not bought—they’re earned through content that’s worth linking to. When your articles, guides, and
resources genuinely help readers, other creators naturally reference your work. The key to getting more backlinks isn’t chasing links—it’s
producing content that people can’t help but cite. Here’s how to craft, structure, and promote content that magnetically attracts backlinks,
with examples tailored for New Zealand audiences.
Why Great Content Earns Links
Backlinks are a reflection of value. When your content solves a problem, teaches something new, or provides original insights, people link
to it to strengthen their own content. Google recognises these natural, editorial links as a vote of trust and authority.
For New Zealand businesses, this approach works especially well in niche markets—tourism, sustainability, real estate, education, and
e-commerce. Well-researched, locally relevant content gets cited by journalists, bloggers, and institutions because it enriches the
conversation.
Create Link-Worthy “Evergreen” Assets
1. Publish Comprehensive Guides
Long-form, practical guides remain one of the most powerful tools for link acquisition. For instance, a “Complete Guide to
Sustainable Farming Practices in New Zealand”
or a “Step-by-Step Guide to Registering a Small Business in NZ” would be bookmarked, referenced, and shared by multiple
websites over time.
To maximise link appeal, make your guides:
Complete: Cover every question your audience might have.
Visual: Use infographics, tables, and diagrams.
Updatable: Add a “Last updated” note to show freshness.
2. Develop Research and Data-Driven Content
People love linking to facts. When you publish credible data—especially original NZ-focused studies or surveys—others will cite you as a
source.
Try publishing:
Annual industry reports.
Market trend analyses.
Environmental data roundups with verified sources.
3. Build Resource Libraries
Curated resources (lists of tools, local suppliers, or government links) attract backlinks because they simplify readers’ work. Examples
include:
“Top NZ Business Grants and Where to Apply.”
“Free Online Tools for New Zealand Teachers.”
Make sure to categorise, update, and verify every link to maintain reliability.
Optimise Content for Shareability
Use Compelling Headlines
Headlines should promise clear value—be specific, actionable, and localised. Instead of “Improve Your SEO,” try “12 Proven SEO
Strategies That Work for NZ Small Businesses.”
Add Visuals and Embed Options
Infographics, charts, and tables not only make your content easier to digest—they’re highly shareable. Include embed codes so other websites
can republish them with a backlink to your source page.
Include Quotable Insights
Add short, bold statements or unique statistics. Writers and bloggers often quote these lines and link to the original article as credit.
Focus on E-A-T: Expertise, Authoritativeness, Trustworthiness
Google’s E-A-T framework plays a huge role in how content is valued. When others see you as an expert, they’re far more likely to link to
your content.
Keep sources transparent—link out to credible data.
Leverage Storytelling and Case Studies
Stories make data memorable. Sharing real-world case studies about New Zealand businesses, communities, or innovations turns dry information
into relatable narratives that earn links naturally.
Example: A case study showing how a Rotorua-based tourism company achieved carbon neutrality could attract links from environmental blogs,
local councils, and national publications.
Tips:
Include metrics and outcomes.
Add quotes or testimonials.
Pair stories with visual proof (photos, charts, or interviews).
Collaborate for Content Co-Creation
Partnerships amplify reach and backlinks. Team up with other NZ experts, bloggers, or industry associations to produce collaborative pieces.
Ideas include:
Co-written reports.
Expert opinion roundups.
Joint webinars or podcasts.
Each collaborator will likely share and link to the final product, multiplying your backlink opportunities.
Update and Repurpose Existing Content
Sometimes, the best way to earn new backlinks is to refresh old content. Google loves current information, and so do linkers.
Steps to follow:
Identify your top-performing pages using Google Search Console.
Update outdated stats or examples.
Add new visuals or downloadable tools.
Change the publish date and promote it as a “2025 Edition.”
Once updated, notify websites that previously linked to similar resources—they may update their citations to yours.
Repurposing works too:
Turn blogs into infographics.
Summarise long guides into checklists.
Convert reports into short videos or slide decks.
Each new format increases your visibility and backlink potential.
Promote Content to the Right People
Great content needs smart promotion to earn links.
Here’s how to do it without sounding pushy:
Outreach With Value
When reaching out, highlight how your content benefits their readers. Example:
Kia ora [Name],
I noticed your article on [Topic]—excellent work!
We’ve just published new NZ-based data that might add depth to that section.
Here’s the resource: [URL].
If it’s useful, feel free to reference it—no obligation.
Keep it friendly and helpful, never demanding.
Build Relationships
Participate in NZ online communities—LinkedIn groups, Reddit threads, or local business networks. Share insights freely before asking for
anything. Relationships often lead to genuine backlinks later.
Engage Journalists and Bloggers
Platforms like Help a Reporter Out (HARO) or SourceBottle connect you with journalists seeking expert
insights. Provide useful information or quotes—they’ll often link to your website as a source.
Publish Content That Fills Gaps
Use SEO tools to identify topics your competitors cover poorly or not at all. Fill those gaps with better research and local
relevance.
For example:
If competitors discuss “remote work,” you could create “Remote Work Laws and Tax Considerations in New Zealand.”
If others mention “eco-travel,” produce “10 Certified Eco-Friendly Stays in New Zealand (with Verified Credentials).”
This gap-filling strategy gives you a competitive edge—and earns organic backlinks from researchers and content creators.
Encourage Mentions and Citations
Sometimes, people already reference your work without linking. Use Google Alerts or Mention.com to track your brand or content mentions.
Politely ask them to credit you with a link—it’s quick and effective.
You can also encourage backlinks through:
Embeddable charts or calculators.
Public templates that require attribution.
Press pages that make citing your brand easy.
Measure and Celebrate Your Progress
Track backlinks using tools like:
Google Search Console – for total linking domains.
Ahrefs or SEMrush – for link authority and growth rate.
Ubersuggest – for free local backlink insights.
Celebrate each earned link—especially from NZ media or industry websites. These build long-term authority and improve visibility in both
local and global searches.
Think “value first.” Create resources others want to cite.
Make sharing easy with visuals, embed codes, and clear attribution.
Collaborate widely—experts and journalists multiply your reach.
Update regularly to keep your work link-worthy.
Backlinks follow authority, and authority follows consistency. When you publish genuinely helpful, well-researched, and relevant content,
links come as a by-product of trust—not persuasion.
.jpg)
.jpg){kind=logo}
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpg)
ulva-Logo.jpg){kind=logo}
.jpeg)
.png)
.png)
