How to Create Shareable Content That Gets Linked Often
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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
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How to Create Shareable Content That Gets Linked Often
Understanding What Makes Content Shareable
Creating shareable content isn’t about luck — it’s about understanding what drives people to engage, share, and reference your work. In the
crowded digital landscape, millions of articles compete for attention every day. Yet, only a fraction of them earn significant shares and
backlinks. The difference lies in emotional connection, perceived value, and relevance.
Shareable content is that which informs, entertains, or inspires. It compels readers to think, act, or spread the message further. When
people share your content, they are not just passing along information — they are associating themselves with your ideas. That’s why
crafting content that resonates deeply is crucial.
For New Zealand creators and marketers, the key to link-worthy, shareable content is authenticity and usefulness. Whether you’re writing
about NZ tourism, sustainability, lifestyle, or business, your content should reflect local insights while maintaining universal appeal.
Why Shareable Content Earns More Backlinks
Search engines consider backlinks as indicators of credibility. The more people who link to your page, the more trustworthy and
authoritative it appears. When your content gets shared widely, it increases visibility, leading to more exposure, citations, and backlinks.
Content that resonates tends to circulate across social platforms, blogs, and news sites, attracting the attention of other writers and
publishers. For instance, if your post about “Eco-Friendly Travel in New Zealand” goes viral, journalists, travel bloggers, and influencers
may link to it in their own pieces.
Shareable content amplifies your digital reach, builds brand authority, and generates organic link growth — all essential components of a
strong SEO strategy.
Step 1: Start With an Irresistible Idea
Every shareable post begins with a strong, relevant idea. To find topics worth writing about, focus on what your audience genuinely cares
about. Ask yourself:
What are the biggest questions or pain points in my niche?
What trends are emerging in New Zealand or globally?
What type of content do my competitors create that gets high engagement?
Use keyword tools, social media trends, and online communities like Reddit, Quora, or NZ-based Facebook groups to identify topics people are
actively discussing.
The best ideas sit at the intersection of relevance, originality, and emotional pull. For example, a headline like “How Kiwi Farmers Are
Revolutionising Sustainable Agriculture”
sparks curiosity, pride, and inspiration — all key emotional triggers for sharing.
Step 2: Deliver Real Value
Once you’ve found your topic, the next step is ensuring it’s deeply valuable. Value-driven content goes beyond surface-level commentary — it
provides new perspectives, data, or solutions that make readers feel smarter, empowered, or inspired.
Examples of high-value content include:
Comprehensive Guides: In-depth tutorials that explain a topic thoroughly.
Case Studies: Real-world examples from New Zealand businesses or communities.
Original Research: Surveys, reports, or data-driven posts.
How-To Resources: Actionable advice that solves specific problems.
When readers find your post genuinely useful, they’re more likely to bookmark it, share it, or link to it in their own work.
Step 3: Create Emotionally Engaging Content
Emotion is the engine behind virality. People share content that makes them feel something — joy, surprise, empathy, hope, or even
anger. Emotional engagement encourages not only social sharing but also higher link potential, as emotionally resonant posts are remembered
and referenced.
Here’s how to infuse emotion into your writing:
Tell Stories: Real or relatable stories make content memorable.
Use Visuals: Images and videos evoke stronger emotional responses than plain text.
Appeal to Pride or Inspiration: Showcase NZ success stories or community achievements that uplift readers.
Trigger Curiosity: Use unexpected facts, myths, or statistics that make readers want to learn more.
The more your content connects emotionally, the more it motivates readers to spread it.
Step 4: Optimise for Visual Impact
Visual design can make or break your content’s shareability. Walls of text drive readers away, while visually appealing articles hold
attention longer. Engaging visuals also make it easier for others to cite your content and link back to it.
Elements that boost visual appeal include:
Infographics: Condense key insights into easy-to-share graphics. For example, an infographic about “Renewable Energy in New
Zealand” could attract links from environmental organisations and blogs.
High-Quality Images: Use original photos or licensed NZ imagery that enhances storytelling.
Charts and Graphs: Turn complex data into clear visuals to support your points.
Readable Layout: Use white space, subheadings, and bullet points for clarity.
Visually rich content not only attracts more backlinks but also performs better on social media platforms like Pinterest and LinkedIn.
Step 5: Craft Compelling Headlines
Your headline is the first — and sometimes only — chance to grab attention. A great headline balances clarity, curiosity, and relevance. It
must instantly communicate what readers will gain and why it matters.
Best practices for creating irresistible titles:
Use Power Words: Words like “ultimate,” “proven,” or “essential” convey value.
Add Numbers: Headlines with numbers often outperform others (e.g., “10 Proven Ways to Boost Your NZ Business Online”).
Include Local Context: Mentioning “New Zealand” or regional terms helps you rank in local searches and appeal to a domestic
audience.
Evoke Emotion or Curiosity: Headlines that hint at discovery or transformation get more clicks and shares.
A well-written headline can increase both share rates and link potential by enticing others to read and reference your article.
Step 6: Incorporate Data and Credible Sources
Facts and evidence add credibility — and credible content attracts links. Writers, journalists, and researchers often link to content that
supports their own arguments. When your article includes trustworthy data, it becomes a reference point.
To make your post data-rich:
Reference reputable NZ institutions, universities, or government reports.
Include up-to-date statistics relevant to your industry.
Conduct original surveys or research when possible.
Link to other high-authority sources — this encourages reciprocal backlinks.
Accurate data builds trust and ensures your post remains evergreen, as others continue citing it long after publication.
Step 7: Make It Easy to Share
Even the best content won’t go viral if it’s hard to share. Simplify the sharing process for your audience.
Practical steps include:
Social Sharing Buttons: Place visible share buttons at the top and bottom of each post.
Quote Highlights: Enable readers to share memorable quotes with one click.
Optimised Metadata: Use Open Graph and Twitter Card tags so your links display attractive previews when shared.
Short URLs: Clean, descriptive URLs look better and encourage sharing.
Making sharing effortless turns casual readers into brand ambassadors.
Step 8: Promote Strategically
Great content doesn’t promote itself. Active outreach amplifies visibility and helps generate backlinks. Share your post through multiple
channels, and don’t be afraid to reach out directly to influencers, bloggers, and media outlets.
Promotion methods that work well in the New Zealand market:
Email Outreach: Contact NZ industry bloggers or local journalists who cover your niche.
Social Media Engagement: Share posts in relevant NZ LinkedIn or Facebook communities.
Guest Appearances: Mention your post in guest articles or podcast interviews.
Newsletter Features: Include your most valuable content in your brand’s regular newsletter.
The broader your exposure, the higher your chances of earning backlinks organically.
Step 9: Refresh and Repurpose Evergreen Content
Content that continues to earn links over time is often updated and repurposed. Trends change, data expires, and new insights emerge — so
refreshing your content signals ongoing relevance.
Ways to repurpose your top-performing posts:
Turn long-form articles into shorter LinkedIn or Medium posts.
Convert data-heavy sections into infographics.
Record video summaries for YouTube or TikTok.
Re-share seasonal posts at relevant times of year.
Consistent updates not only revive old articles but also encourage new backlinks from fresh audiences.
Step 10: Analyse and Optimise
After publishing, track your content’s performance using tools like Google Analytics, Ahrefs, or SEMrush. Key metrics to monitor include:
Backlink Growth: Number and quality of new inbound links.
Social Shares: How often and where your post is shared.
Engagement Rates: Time on page, comments, and click-throughs.
Traffic Sources: Which platforms drive the most visitors.
These insights reveal what kind of content resonates most with your NZ audience, allowing you to refine your future strategies.
Conclusion
Creating shareable, link-worthy content requires a thoughtful blend of strategy, emotion, and authenticity. Every piece should aim to
inform, inspire, or solve problems in a way that compels others to share and reference it.
For New Zealand creators, focusing on locally relevant insights, data-driven storytelling, and visual appeal can dramatically increase the
likelihood of earning backlinks. When your content connects emotionally, offers genuine value, and is easy to share, it becomes more than
just an article — it becomes a trusted resource that others cite repeatedly.
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