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Free SEO Check Tool

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Free SEO Check Tool – Analyze Your Website & Boost Rankings | Instant SEO Audit

Meta Description:

Use our Free SEO Check Tool to analyze your website's SEO performance. Get insights to improve your site's rankings, mobile-friendliness, page speed, and more. Start your free SEO audit now!

SEO Keywords:

Free SEO check, website SEO audit, SEO analysis tool, free SEO audit, improve website SEO, SEO site analysis, SEO checker, website performance tool, free SEO tool, site audit, SEO checker for free, SEO analysis free, free website SEO analysis, SEO ranking checker.

SEO Optimized Content for the Free SEO Check Tool Page

Free SEO Check Tool – Instant Website Analysis to Improve SEO Rankings

If you're looking to improve your website’s search engine rankings, our Free SEO Check Tool is the perfect starting point. Whether you're a blogger, e-commerce store owner, or a digital marketer, understanding your website's SEO health is crucial. Our free SEO audit tool provides instant analysis, helping you optimize for better search engine rankings.

With SEO analysis, you can gain insights into critical aspects like page speed, keyword optimization, mobile responsiveness, content optimization, backlink quality, and more. Start your free SEO audit now and begin enhancing your site's performance.

What is an SEO Audit?

An SEO audit is a thorough examination of your website to evaluate its performance from an SEO perspective. It’s a comprehensive analysis that looks at all factors that influence how well your site ranks in search engines, including technical SEO, on-page SEO, content optimization, and backlink quality. By running a site audit, you can detect SEO issues that may be harming your website’s ability to rank.

Types of SEO Audits:

There are several types of SEO audits that can be performed on your website. Here are the most common:

How Does the Free SEO Check Tool Work?

Our SEO check tool is designed to analyze your website and identify key areas for improvement. Here’s how it works:

  1. Enter Your Website URL: Simply type in the URL of the website you want to analyze.
  2. Submit Your Details: Provide your name and email address to receive your detailed SEO report.
  3. Get the Results: Within seconds, the tool will run a full SEO audit on your website and generate a detailed report.
  4. Review the Insights: The report will provide insights on key factors like:
    • On-page SEO: Title tags, meta descriptions, keyword density, header tags, etc.
    • Backlink Quality: Number of quality backlinks pointing to your site.
    • Mobile Responsiveness: How mobile-friendly your site is, an important factor for ranking.
    • Page Speed: How fast your pages load, which is critical for user experience and rankings.

With these insights, you’ll know exactly what changes to make to improve your website’s SEO.

Why is a Free SEO Check Important for Your Website?

If you're serious about improving your website's SEO, a site audit is essential. Here’s why using a Free SEO Analysis Tool is crucial:

1. Identify Critical SEO Issues

Many SEO issues are invisible to the naked eye. A comprehensive SEO audit helps you identify issues such as missing alt text on images, slow-loading pages, or poor mobile usability that could be harming your rankings. These are just a few of the technical aspects that can negatively affect your search rankings.

2. Improve Search Engine Rankings

A detailed SEO check tells you exactly where your site stands and how you can improve its search rankings. From optimizing keywords to fixing broken links, these insights can significantly boost your position in search engine results pages (SERPs).

3. Enhance User Experience (UX)

Search engines like Google place a lot of emphasis on user experience. The better the experience, the higher the ranking. Our tool checks for mobile responsiveness, page speed, and more to ensure your site offers the best user experience.

4. Understand SEO Weaknesses

Knowing where your SEO efforts are lacking is half the battle. The Free SEO Audit Tool gives you a clear picture of areas that need attention, whether it’s optimizing content or improving the technical structure of your website.

Benefits of Using Our Free SEO Check Tool:

1. Detailed SEO Analysis

Our SEO analysis tool provides you with a complete overview of your site’s SEO performance. From on-page SEO elements like meta tags and headers to technical SEO aspects like page speed and mobile-friendliness, you’ll get an in-depth look at everything that impacts your rankings.

2. Instant Results

Get instant feedback on your website’s SEO performance. Our tool runs an analysis and provides you with a detailed SEO audit report immediately. You don’t have to wait for days to receive the results; you can implement changes right after the audit is complete.

3. Actionable Insights for Optimization

The free SEO tool doesn’t just give you a report; it provides actionable insights. It guides you on what to fix to improve your rankings. This includes fixing broken links, optimizing on-page SEO, improving load times, and making your site mobile-friendly.

Why Backlinks Are Crucial for SEO

Backlinks are one of the most important factors influencing your website’s SEO rankings. A backlink is a link from another website that points to your own. Google sees backlinks as a vote of confidence in the content of your site. The more quality backlinks you have, the higher your site will rank.

However, not all backlinks are equal. It’s important to focus on getting high-quality backlinks from reputable sites. Here’s how you can build quality backlinks:

Best Practices for On-Page SEO

On-page SEO plays a vital role in helping search engines understand your content. Below are some best practices for on-page optimization:

1. Keyword Optimization

Use relevant keywords in key places like the title tag, meta description, and header tags. Ensure that the keywords flow naturally within your content to avoid keyword stuffing.

2. Meta Tags

Make sure your meta tags (title, description, and keywords) are optimized for both search engines and users. These tags help search engines understand what your page is about.

3. Content Quality

Content is king in SEO. Ensure that your content is valuable, informative, and high-quality. Longer-form content (1000+ words) tends to perform better in rankings, especially when it’s well-structured and answers users' search queries.

4. Mobile-Friendliness

More than half of all website traffic now comes from mobile devices. Ensure that your site is responsive and mobile-friendly, as this is a critical ranking factor for Google.

5. Image Optimization

Use alt text for images, as it helps search engines understand what the image is about and also makes your website accessible to people with disabilities.

How to Fix SEO Issues Identified in the Free SEO Check Tool

Once you’ve identified the issues in the SEO audit report, here’s what you can do to fix them:

Conclusion:

An effective SEO audit is essential for improving your website’s performance in search engine rankings. Our Free SEO Check Tool provides valuable insights into critical factors that impact your site’s SEO health. From improving on-page SEO to enhancing mobile responsiveness and page speed, this tool helps you implement actionable changes to boost your rankings.

Don’t wait! Start your free SEO audit today and take your website’s performance to the next level!

Backlink Strategy for Further SEO Success:

To increase your rankings even more, consider the following backlink-building strategies:

GiftTree NZ - Your Trusted Digital Marketing Partner

For over a year, GiftTree NZ has been revolutionizing the digital marketing landscape in New Zealand. As a family-run business with a commitment to growth, our team focuses on building strong connections between your brand and your customers through innovative digital marketing strategies.

Free SEO Check

Digital Marketing that Delivers Results

GiftTree NZ isn’t just another digital marketing agency. We're a Google-partnered agency based in New Zealand, dedicated to making your online presence more visible and impactful. Our team of award-winning specialists brings expertise in SEO, PPC, conversion rate optimization, content creation, and more, designed to drive growth and deliver results for your business.

What We Do

We understand the power of a great digital strategy. Here’s how we help businesses grow:

Search Engine Optimisation (SEO)

SEO is the backbone of digital marketing. We optimize your website to rank higher on Google, driving organic traffic, improving visibility, and ultimately increasing conversions. Our comprehensive SEO strategies focus on:

Search Engine Marketing (SEM)

Looking for instant visibility? With PPC advertising (Google Ads, Bing, etc.), we help you target your audience with precision. Whether it’s brand awareness, maximizing leads, or improving your ROI, SEM campaigns are designed to deliver quick, measurable results.

Social Media Marketing

In the age of short consumer attention spans, we craft compelling social media content and ads designed to make an impact. From Instagram and Facebook to TikTok, we ensure your brand stays relevant and resonates with your target audience.

Conversion Rate Optimisation (CRO)

CRO is all about enhancing the user experience (UX) and user interface (UI) of your website to convert visitors into loyal customers. Through data and behavioral insights, we make sure your site’s design and flow maximizes your conversion rates.

Content Creation & Marketing

Content is king in today’s digital world. Whether it’s copywriting, photography, or video production, we create content that drives traffic, builds trust, and fosters customer loyalty. From blog posts to product videos, we tell stories that resonate with your audience.

Online Advertising

Our data-driven online advertising ensures that every marketing dollar is well-spent. We specialize in remarketing and programmatic advertising, using data to target potential customers across various platforms.

Email Marketing Automation

Send tailored messaging at the perfect time with email automation. From welcome emails to cart abandonment reminders, we help you engage your audience with personalized content.

Digital Analytics

At GiftTree NZ, we help you make informed decisions. Using tools like Google Analytics, Hotjar, and Search Console, we track user behavior and provide actionable insights to continuously improve your website’s performance.

Recent Achievements

Case Studies

SEO & SEM Campaigns

How We Can Help:

At GiftTree NZ, we offer strategic digital marketing solutions that align with your brand’s goals. Our services include:

SEO – Boost your site’s visibility and attract organic traffic with white-hat SEO techniques.

PPC (Pay-Per-Click) – Maximize conversions with highly-targeted Google Ads and Bing Ads campaigns.

Social Media Advertising – Increase brand awareness and drive engagement on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Content Marketing – High-quality content creation, including blog posts, videos, infographics, and more.

Contact Us Today for Your Free SEO Check

Are you ready to take your website’s SEO to the next level? GiftTree NZ is here to help. Start with a free SEO audit today and get personalized insights into improving your website’s search engine rankings, conversion rates, and online visibility.

Conclusion

GiftTree NZ is your trusted partner for digital marketing in New Zealand. Whether you're looking to enhance your SEO, run a successful PPC campaign, or optimize your content strategy, our expert team has the knowledge and tools to drive growth. Let's take your digital marketing to the next level today.

Backlink Strategy:

To enhance the SEO performance of this page:

  1. Guest Post on Digital Marketing Blogs: Write guest posts on prominent digital marketing blogs and link back to this page.
  2. Social Media Sharing: Share this page on social media platforms like Facebook, LinkedIn, and Instagram, encouraging others to link back to it.
  3. Partnerships: Build relationships with other digital marketing agencies, influencers, or partners in your niche to exchange quality backlinks.

GEO vs SEO: Optimising for the Future of AI Search Engines

February 12, 2025
By GiftTree NZ Team

The world of search marketing is evolving, and GiftTree NZ is here to keep you ahead of the curve. While SEO (Search Engine Optimization) has been a foundational pillar of online visibility for years, the rise of AI-powered search engines is pushing us to rethink the rules of the game. Enter Generative Engine Optimization (GEO)—a new strategy that complements traditional SEO while embracing the unique demands of AI-driven search tools.

As AI tools like ChatGPT, Bing Chat, and Perplexity AI transform the way we access information, businesses must adapt to ensure they stay visible in this new era of search. But what does this mean for GiftTree NZ and other businesses? Are we looking at the end of traditional SEO, or is GEO the evolution that will redefine how we optimise for search engines?

In this article, we’ll explore GEO vs SEO, examine the differences between traditional SEO and AI search engine strategies, and offer actionable insights on how to future-proof your digital marketing efforts. Let’s dive into how you can stay visible across both traditional search engines and AI-powered search.

Estimated Reading Time: 24 minutes

Table of Contents

What is Generative Engine Optimisation (GEO)?

In simple terms, Generative Engine Optimisation (GEO) is the process of optimising content to be surfaced by AI-driven search tools like ChatGPT, Bing Chat, Perplexity AI, and others. These search tools don’t just list ranked websites like Google. Instead, they generate conversational answers that pull information from various sources, creating immediate responses to users’ queries.

Unlike traditional search engines, which focus on ranking pages based on backlinks, keywords, and other factors, AI search engines are focused on context, credibility, and content structure. This means businesses must adapt their content to ensure it’s AI-friendly, formatted for easy machine interpretation, and positioned as a trusted source.

For GiftTree NZ, this means not just optimising for Google but also ensuring visibility in these next-generation AI-powered platforms.

Key Differences Between SEO and GEO

While both SEO and GEO aim to increase your visibility in search, they are fundamentally different in how they work. Here’s a breakdown of the key differences:

Optimizes for ranking in traditional search engines (e.g., Google). Optimizes to be included in AI-generated responses (e.g., AI Overviews, Perplexity AI).
Focuses on backlinks, keyword optimization, and technical SEO. Focuses on credibility, context, structured content, and AI-friendly formatting.
Drives traffic through organic search results. Drives traffic through AI-driven content and brand mentions in conversational AI outputs.

While SEO is crucial for ranking high in search engines like Google, GEO focuses on being included in AI-generated responses, which is becoming increasingly important for visibility as AI search engines take over.

Think of SEO as competing for Google’s top spots, and GEO as ensuring your content is included in AI-powered search results.

Why Generative AI is Changing How People Search

AI-driven search tools like ChatGPT, Bing Chat, and Perplexity AI are rapidly changing the landscape of how we search for information. Instead of listing multiple websites, these AI search engines provide instant answers by pulling from numerous sources and delivering concise, summarised content.

For businesses like GiftTree NZ, this means that visibility is no longer just about ranking in search results—it’s about being recognised by AI as a trusted source of information. Whether through AI-generated summaries or brand mentions, ensuring your content is AI-friendly will be key to staying visible.

Will GEO Replace SEO?

With AI search becoming more prevalent, many marketers are asking: "Will GEO replace SEO?" "Is SEO dead with AI?" The short answer? No.

While GEO is gaining importance, SEO remains critical for ranking in traditional search engines. Rather than replacing SEO, GEO builds on it and adapts it for the AI-driven world. Both SEO and GEO are complementary strategies.

For GiftTree NZ, optimising for SEO ensures strong visibility in traditional search engines like Google, while optimising for GEO ensures your content remains visible in AI-powered search engines like Bing Chat and Perplexity AI.

SEO and GEO aren’t competing—they’re two sides of the same coin.

Why Optimising for GEO is Crucial for GiftTree NZ

By 2027, an estimated 90 million people in the U.S. will use generative AI as their primary method of online search. This trend isn’t just changing how people find information—it’s transforming how brands interact with their audience.

Research by Ahrefs revealed that AI-optimised keywords trigger 849% more Featured Snippets and 258% more discussions than non-AI queries. Optimising for GEO gives GiftTree NZ the ability to appear not only in AI-powered search results but also in Google’s Featured Snippets, maximizing visibility and reach.

Why GEO Matters for GiftTree NZ:

How AI Search Engines Work

AI search engines don’t just crawl and rank content. They process massive amounts of data, evaluating the credibility, relevance, and structure of content. This allows AI to generate answers in response to user queries rather than just listing ranked links.

For GiftTree NZ, this means that to optimise for AI-driven search engines, you must focus on:

Optimising for AI search engines involves structuring content to meet these needs, ensuring AI can recognise and reference your content as a reliable source.

Understanding Different Generative AI Models

Not all AI search engines work the same way. Some focus on pre-trained data, others on real-time updates, and still others combine the two. GiftTree NZ needs to adapt its strategy for different AI models:

1. Training-Based AI:

These models use fixed datasets and don’t update in real time. Examples include earlier versions of ChatGPT.

2. Hybrid AI:

These AI models use both pre-trained data and some level of real-time updates, like Bing Chat and Claude.

3. Real-Time AI:

These models actively fetch data from the web, ensuring responses reflect the most current information. Examples include Perplexity AI and AI Overviews.

Optimising for GEO: How GiftTree NZ Can Stay Visible in AI Search

To stay visible in AI search results, GiftTree NZ needs to:

  1. Research & Analysis: Understand how AI models retrieve and present content. Tools like Ahrefs and Google Search Console can help track visibility in AI search results.
  2. Content Optimisation: Structure content in a way that AI engines can process easily. Use clear headings, FAQs, and schema markup to increase AI-readability.
  3. Influence AI: Beyond keywords, focus on building brand authority. Have your brand mentioned in trusted sources to increase AI recognition.
  4. Technical Foundations: Ensure your website is fast, mobile-friendly, and optimised for AI accessibility. Use structured data and ensure AI can crawl and index your content easily.

Conclusion: GiftTree NZ’s Strategy for the Future of Search

As AI-driven search continues to evolve, GiftTree NZ is committed to staying ahead by embracing both SEO and GEO. By optimising content for both traditional search engines and AI-powered platforms, we ensure our brand remains visible and accessible to customers at every stage of their journey.

If you’re ready to future-proof your digital presence and optimise for both SEO and GEO, GiftTree NZ is here to help you navigate the ever-changing landscape of online visibility.

Switching to Google Analytics 4 – A Complete Guide for GiftTree NZ

February 12, 2025
By GiftTree NZ Team

As the digital landscape evolves, GiftTree NZ is adapting to the future of analytics. Google Analytics 4 (GA4) is replacing the long-standing Universal Analytics, and this shift will significantly impact how we monitor our website's performance. Google has announced that Universal Analytics will be sunset in July 2023, marking the beginning of a new era in data tracking and marketing measurement.

For GiftTree NZ, switching to GA4 is crucial for staying ahead in the competitive digital marketing space. In this guide, we’ll walk you through everything you need to know about the switch to Google Analytics 4 and how to make the transition smoothly for GiftTree NZ’s campaigns.

Google Analytics Explained: The Backbone of Digital Marketing

Google Analytics has been the cornerstone of website performance measurement for over a decade. It provides valuable insights into user behavior, helping businesses like GiftTree NZ optimize their websites, improve marketing strategies, and better understand customer interactions. The transition to GA4 is not just an update—it's a complete reimagining of how we track, measure, and interpret user data across devices.

Until October 2020, Universal Analytics was the go-to tool for businesses to measure online performance. However, Google Analytics 4 was introduced in 2020 as an alternative and has now become the standard for data tracking.

With GA4, GiftTree NZ can now go beyond traditional tracking and explore deeper insights, driving better decision-making and more effective marketing strategies.

What’s Changing with the Switch to GA4?

The switch from Universal Analytics to Google Analytics 4 brings a host of new features and updates that will impact the way GiftTree NZ tracks its website performance and engages with customers. Here’s what you need to know:

  1. Google Analytics 4 (GA4) is Now the Standard
    Google has announced that Universal Analytics will be retired in July 2023. After this date, users will only be able to view data for the previous six months. If GiftTree NZ hasn’t yet switched to GA4, now is the time to make the change.
  2. Seamless Integration of Website and App Tracking
    One of the standout features of GA4 is its ability to seamlessly integrate both website and mobile app tracking. This means GiftTree NZ can have a comprehensive view of the customer journey across platforms, helping us track both mobile and desktop users as they interact with our website.
  3. Event-Based Tracking
    Unlike Universal Analytics, which used page views as the primary metric, GA4 relies on event-based tracking. This change allows for more flexibility and detailed tracking of customer interactions, such as clicks, video plays, and other on-site behaviors. This is especially important as GiftTree NZ aims to optimize the customer experience and track every meaningful action.
  4. Improved Data Privacy and Compliance
    GA4 is built with data privacy in mind. It complies with modern regulations like the GDPR and CCPA, ensuring that GiftTree NZ meets data protection standards while continuing to collect meaningful insights from customers.
  5. Smarter, AI-Powered Insights
    GA4 leverages machine learning to provide predictive insights about user behavior, such as purchase probability and churn rates. This feature helps GiftTree NZ make more data-driven decisions and predict customer actions with greater accuracy.

GA4 vs Universal Analytics: Key Differences

While Universal Analytics served us well, GA4 introduces several exciting features designed to improve data collection, tracking, and reporting. Here’s how GA4 compares to Universal Analytics:

Tracking Method Page views, session-based Event-based tracking, every user interaction is an event
Cross-Platform Tracking Limited mobile app tracking Seamless integration of website and mobile app tracking
Data Retention Retains historical data indefinitely Data retention limits apply, with up to 14 months
User Interface Standardised interface with pre-configured reports Highly customizable interface with more flexibility
Machine Learning Limited machine learning insights Built-in predictive insights, such as purchase probability
Privacy & Compliance Basic data protection features Enhanced data privacy features with automatic compliance updates

How to Transition to GA4: A Step-by-Step Guide for GiftTree NZ

At GiftTree NZ, we know that changing analytics platforms can seem daunting, but with the right preparation, the process can be smooth and seamless. Here’s a step-by-step guide to help GiftTree NZ make the transition to Google Analytics 4:

1. Audit Your Existing Analytics Setup

Before migrating to GA4, conduct a thorough audit of your current Universal Analytics setup. Identify the metrics you’re currently measuring, as well as any gaps or areas for improvement in tracking and reporting.

2. Create Your GA4 Property

Once you’ve assessed your existing setup, create a GA4 property and link it to your website. GiftTree NZ should run both Universal Analytics and GA4 in parallel for a period to ensure that data is being tracked accurately across both platforms.

3. Set Up Key Tracking for GA4

Configure GA4 to track essential metrics like page views, user interactions, and conversions. Use GA4’s event-based tracking system to capture actions that were previously harder to measure with Universal Analytics, such as button clicks, video views, and downloads.

4. Allow for Data Collection

Let your GA4 property collect data for 3-6 weeks before comparing it to your Universal Analytics data. This period allows the system to fill in any discrepancies and ensures you have enough data to analyze.

5. Customise Your Reports

Once GA4 has been collecting data for a while, start customising the reports to suit GiftTree NZ’s unique needs. The flexibility of GA4 allows for tailored reports that display only the most important data for your business.

6. Monitor and Adapt

The transition to GA4 is ongoing. As you adapt to the new platform, keep an eye on any changes or updates from Google, and adjust your strategy accordingly. GiftTree NZ should stay informed about GA4’s evolving features to make the most of this new tool.

Steps for Switching to GA4

  1. Audit Your Existing Analytics Setup
    Identify what you are currently measuring and how. This gives you a baseline for the migration to GA4.
  2. Establish Your GA4 Property
    Set up a GA4 property alongside your Universal Analytics setup to allow for dual data collection during the transition period.
  3. Start Tracking in GA4
    Set up your GA4 configuration and begin tracking essential metrics.
  4. Compare Data Between Universal Analytics and GA4
    After 3-6 weeks of data collection, compare your data between both platforms to spot any discrepancies or areas of improvement.
  5. Customise Your GA4 Reports
    Tailor your reports and dashboards to match your goals and optimize data visibility.
  6. Iterate and Adapt
    Stay flexible and continue to tweak your GA4 setup as new updates roll out and your business needs evolve.

What GA4 Means for GiftTree NZ’s Digital Strategy

Switching to Google Analytics 4 will allow GiftTree NZ to collect more precise and actionable data than ever before. With the integration of mobile and website analytics, event-based tracking, and advanced machine learning, GA4 gives GiftTree NZ a competitive edge by enabling us to better understand customer behavior, predict future actions, and enhance our marketing strategies.

Now is the time to make the transition and embrace GA4’s capabilities—not just for website tracking, but also for optimising digital campaigns across multiple platforms and touchpoints.

Conclusion: Embracing the Future with GA4

The switch to Google Analytics 4 may feel like a big change, but it’s an essential step for GiftTree NZ to stay ahead in the ever-evolving world of digital marketing. By taking full advantage of GA4’s event-based tracking, AI-powered insights, and cross-platform integration, we’ll gain deeper visibility into customer journeys and enhance the effectiveness of our campaigns.

Stay proactive in learning GA4’s features, adapt your digital marketing strategy accordingly, and ensure GiftTree NZ is ready for the next generation of data-driven decision-making.

Ready to make the switch? Let’s take GiftTree NZ’s digital marketing to the next level with Google Analytics 4 today!

Switching to Google Analytics 4 – A Complete Guide for GiftTree NZ

February 12, 2025
By GiftTree NZ Team

As the digital landscape evolves, GiftTree NZ is adapting to the future of analytics. Google has announced that Universal Analytics will be phased out in July 2023, making way for Google Analytics 4 (GA4)—a more advanced toolset that will transform how we track website performance, customer journeys, and marketing efforts. This shift presents a unique opportunity for GiftTree NZ to stay ahead of the curve in the competitive world of digital marketing.

In this guide, we’ll walk you through everything you need to know about Google Analytics 4—from what’s changing to the steps we need to take to transition smoothly. Let’s dive into how GiftTree NZ can make the most of this powerful new tool.

Google Analytics Explained: The Backbone of Digital Marketing

For over a decade, Google Analytics has been the cornerstone of website performance measurement. It allows businesses like GiftTree NZ to gain valuable insights into user behavior, optimize our digital strategies, and understand how customers interact with our content. The move to GA4 represents not just an update to the system—it’s a revolution in how we capture and interpret data across websites and mobile apps.

While Universal Analytics served as the go-to tool for many years, GA4 is designed to tackle the challenges of modern digital marketing. The capabilities of GA4 provide GiftTree NZ with deeper insights into our customer journeys, enabling us to make better data-driven decisions.

What’s Changing with the Switch to GA4?

The transition to Google Analytics 4 will impact how GiftTree NZ tracks and reports on website performance. Here’s an overview of the key changes:

Google Analytics 4 (GA4) is Now the Standard

Google announced that Universal Analytics will be retired in July 2023, and all users will be migrated to GA4. From this point on, access to Universal Analytics will become read-only. While GiftTree NZ can still view historical data for up to six months, we need to ensure the migration to GA4 happens as soon as possible to start collecting new data under the updated system.

Seamless Integration of Website and App Tracking

One of the standout features of GA4 is its cross-platform tracking capability. This means GiftTree NZ can now get a unified view of user interactions across both our website and mobile app. As mobile usage continues to rise, the ability to track both channels in one platform will provide a comprehensive understanding of our customers' behaviors, ultimately leading to better insights and campaign optimizations.

Event-Based Tracking

In Universal Analytics, user interactions were mainly tracked through page views, which left gaps in data collection for other user behaviors such as link clicks, video plays, and more. With GA4, all interactions are classified as events and can be tracked with greater flexibility. This is particularly useful for GiftTree NZ, as we need to capture every interaction, from browsing products to interacting with promotional content.

Improved Data Privacy and Compliance

With increasing concerns over data privacy, GA4 is built with stronger compliance measures in mind. It is designed to meet modern data protection regulations, such as GDPR and CCPA. For GiftTree NZ, this ensures that we continue to collect important customer insights while remaining compliant with international privacy laws.

Smarter, AI-Powered Insights

One of the most exciting aspects of GA4 is its integration of machine learning to provide predictive insights. For example, GA4 can predict the likelihood that a user will make a purchase, giving GiftTree NZ a competitive edge by enabling us to make more informed decisions and anticipate customer needs.

GA4 vs Universal Analytics: Key Differences

While Universal Analytics served us well, GA4 introduces several new features designed to improve data tracking and reporting. Here’s a breakdown of the key differences:

Tracking Method Page views, session-based Event-based tracking; every user interaction is an event
Cross-Platform Tracking Limited mobile app tracking Seamless integration of website and mobile app tracking
Data Retention Retains historical data indefinitely Data retention limits apply (up to 14 months)
User Interface Standardized interface with pre-configured reports Highly customizable interface with more flexibility
Machine Learning Limited machine learning insights Built-in predictive insights, such as purchase probability
Privacy & Compliance Basic data protection features Enhanced data privacy features with automatic compliance updates

How to Transition to GA4: A Step-by-Step Guide for GiftTree NZ

At GiftTree NZ, we know that switching analytics platforms can feel overwhelming. However, with a clear plan, the transition to Google Analytics 4 can be seamless. Here’s a step-by-step guide for GiftTree NZ to make the switch:

1. Audit Your Existing Analytics Setup

Start by auditing your current Universal Analytics setup. Identify what data is currently being tracked and determine any gaps or areas for improvement. This audit will provide a solid foundation for the migration process.

2. Create Your GA4 Property

Next, create a GA4 property for GiftTree NZ and link it to your website. It’s crucial to run both Universal Analytics and GA4 in parallel during the transition period to ensure you’re capturing data accurately across both platforms.

3. Set Up Key Tracking for GA4

Configure your GA4 property to track the essential metrics for GiftTree NZ. This includes setting up event-based tracking for key user interactions like page views, product clicks, video views, and form submissions. GA4’s event-based approach will provide more granular data about how users engage with our content.

4. Allow for Data Collection

Allow your new GA4 property to collect data for 3-6 weeks before comparing it to the data in Universal Analytics. This gives the system time to gather enough data and reconcile any discrepancies.

5. Customize Your Reports

Once GA4 has been collecting data for a while, start customizing the reports to fit GiftTree NZ’s specific needs. GA4 allows for greater flexibility in reporting, so you can create custom reports that highlight the metrics most important for your business.

6. Monitor and Adapt

The migration to GA4 is a continuous process. Stay up-to-date with GA4’s evolving features and adjust your digital marketing strategy accordingly. Keep an eye on how GiftTree NZ is using GA4’s machine learning insights, predictive metrics, and cross-platform tracking to optimize marketing performance.

Steps for Switching to GA4

  1. Audit Your Existing Analytics Setup
    Identify which metrics you're currently tracking and assess how they can be tracked in GA4.
  2. Establish Your GA4 Property
    Create a GA4 property and integrate it with your website. Start tracking data alongside Universal Analytics.
  3. Start Tracking in GA4
    Set up essential tracking in GA4, including events and user interactions.
  4. Compare Data Between Universal Analytics and GA4
    After 3-6 weeks, compare the data between the two platforms to identify discrepancies.
  5. Customise Your GA4 Reports
    Tailor your reports and dashboards to track the most important metrics for GiftTree NZ.
  6. Iterate and Adapt
    Regularly refine and adjust your GA4 setup as new features and updates are released.

What GA4 Means for GiftTree NZ’s Digital Strategy

The transition to Google Analytics 4 will enable GiftTree NZ to collect more detailed and actionable insights into user behavior. With mobile and website tracking integration, event-based tracking, and machine learning-powered insights, GA4 provides a competitive advantage by helping us better understand customer journeys and predict future actions.

By embracing GA4’s capabilities, GiftTree NZ can optimize digital campaigns, enhance customer targeting, and gain a deeper understanding of the user experience—empowering us to make more informed decisions and improve marketing ROI.

Conclusion: Embracing the Future with GA4

While switching to Google Analytics 4 may seem daunting, it’s an essential step for GiftTree NZ to stay competitive in today’s rapidly changing digital landscape. By fully leveraging GA4’s advanced features, such as event-based tracking, predictive insights, and cross-platform integration, GiftTree NZ can future-proof its marketing strategy and continue delivering high-quality, data-driven results.

Now is the time for GiftTree NZ to make the transition and take advantage of GA4’s capabilities to elevate our digital marketing strategy.

Ready to make the switch? Let’s take GiftTree NZ’s digital marketing to the next level with Google Analytics 4 today!

GA4: What You Need To Know for GiftTree NZ

September 14, 2025
By GiftTree NZ Team

As the digital world evolves, GiftTree NZ is stepping up its game by transitioning to Google Analytics 4 (GA4). Google’s powerful analytics platform has always been integral to improving website performance, but with the sunsetting of Universal Analytics, GA4 is the future. In this article, we’ll explore the key benefits of GA4, how it differs from Universal Analytics, and how GiftTree NZ can leverage this powerful tool to enhance our digital marketing strategy and SEO performance.

What is Google Analytics 4 (GA4)?

Google Analytics 4, or GA4, is the next generation of Google’s analytics platform, designed to give businesses a more comprehensive and dynamic view of their online presence. Launched in 2020, GA4 allows businesses to track user interactions across websites and mobile apps, enabling a more holistic understanding of the customer journey.

For GiftTree NZ, GA4 is more than just a new platform. It’s an opportunity to improve our tracking capabilities and gain valuable insights into our customers' behavior, ensuring we can deliver a more personalized and effective digital experience.

What’s Changing with the Switch to GA4?

The transition from Universal Analytics (UA) to Google Analytics 4 marks a significant shift in how we track and measure website performance. Here are the key changes GiftTree NZ needs to know:

1. Event-Based Tracking

In Universal Analytics, data was largely based on page views and sessions. GA4, however, uses event-based tracking, which allows for more granular and flexible tracking of user interactions. This includes clicks, video views, form submissions, and more. For GiftTree NZ, this means we can now track more types of customer interactions, enabling us to gain deeper insights into how customers engage with our site.

2. Cross-Platform Tracking

GA4 integrates tracking across websites and mobile apps seamlessly. This is a huge advantage for GiftTree NZ, especially as we continue to expand our mobile presence. GA4 will provide a holistic view of customer interactions across both platforms, helping us understand how users move from browsing to purchasing, whether on a mobile device or desktop.

3. Enhanced Data Privacy and Compliance

With stronger emphasis on data privacy (e.g., GDPR and CCPA), GA4 provides more flexible settings for handling user data. It allows GiftTree NZ to ensure we are compliant with regulations while still collecting valuable insights. Importantly, GA4 can operate with or without cookies, which makes it more adaptable to privacy-first environments.

4. Predictive Analytics with Machine Learning

One of the most exciting features of GA4 is its use of machine learning to predict future user behavior. For GiftTree NZ, this means we can forecast customer actions, such as the likelihood of a purchase or a return visit. These predictive insights can be used to refine marketing campaigns and optimize customer engagement.

5. User-Centric Reporting

GA4 focuses on the entire customer lifecycle, moving away from the session-based reporting of Universal Analytics. Instead, it tracks user behavior from initial interactions to conversions, making it easier for GiftTree NZ to understand the full customer journey and tailor strategies accordingly.

Universal Analytics vs Google Analytics 4: What’s the Difference?

While Universal Analytics has served us well for years, Google Analytics 4 introduces several enhancements that will benefit GiftTree NZ’s digital marketing strategy:

Tracking Method Page views, session-based Event-based tracking; every user interaction is an event
Cross-Platform Tracking Limited mobile app tracking Seamless integration of website and mobile app tracking
Data Retention Retains historical data indefinitely Data retention limits apply (up to 14 months)
User Interface Standardised interface with pre-configured reports Highly customizable interface with more flexibility
Machine Learning Limited machine learning insights Built-in predictive insights, such as purchase probability
Privacy & Compliance Basic data protection features Enhanced data privacy features with automatic compliance updates

How GA4 and UA Can Work Together to Provide Business Value

For GiftTree NZ, Universal Analytics and GA4 can work hand-in-hand during the transition period. While Universal Analytics continues to provide valuable historical data, GA4 allows us to leverage advanced event-based tracking and machine learning insights to improve future campaigns.

Using Both Platforms Together:

Boosting Content and Reporting with Google Analytics

Beyond simply tracking customer behavior, GA4 offers insights that can boost SEO and improve content strategy for GiftTree NZ. Here’s how:

Implementing Google Analytics 4 for GiftTree NZ

Migrating to GA4 doesn’t have to be complex. Google offers several tools to make the transition easy, including the Google Analytics 4 Setup Assistant, which can help GiftTree NZ set up a new GA4 property while continuing to use Universal Analytics in parallel.

Steps to Implement GA4 for GiftTree NZ:

  1. Audit Your Existing Analytics Setup: Review the metrics you’re currently measuring in Universal Analytics and determine how they will be tracked in GA4.
  2. Create Your GA4 Property: Establish a GA4 property for GiftTree NZ, ensuring that it’s linked to your website. Set up cross-platform tracking for a complete view of customer behavior.
  3. Set Up Key Tracking: Begin configuring event-based tracking for actions such as clicks, page scrolls, video plays, and downloads. This will allow GiftTree NZ to gain more granular insights into customer behavior.
  4. Allow for Data Collection: Let the GA4 property collect data for 3-6 weeks before comparing it with Universal Analytics data.
  5. Customize Reports: Once sufficient data has been collected, GiftTree NZ can begin customizing reports in GA4 to track the most important KPIs.

The 5 Simple Steps to Setting Up a GA4 Property

To get started with GA4, follow these 5 easy steps to set up a property for GiftTree NZ:

  1. Go to the Admin page in Google Analytics.
  2. Ensure the correct account and UA property are selected.
  3. Select the GA4 Setup Assistant under the Property column.
  4. Click ‘Get Started’ and choose “Create a New Google Analytics Property”.
  5. Select Create Property, and follow the prompts to finish setup.

Switching Between GA4 and UA Properties

After setting up GA4, GiftTree NZ can toggle between the GA4 and Universal Analytics properties as needed. This allows us to continue tracking in both platforms during the transition period:

  1. Go to the Admin page in Google Analytics.
  2. Use the drop-down menu in the Property column to switch between UA and GA4 properties.

Conclusion: Embracing the Future with GA4 for GiftTree NZ

Switching to Google Analytics 4 is an important step for GiftTree NZ to stay ahead in the ever-evolving world of digital marketing. With event-based tracking, AI-powered insights, and cross-platform integration, GA4 provides GiftTree NZ with the tools needed to understand customer behavior and refine our marketing strategies.

Embrace the future with GA4, and let GiftTree NZ continue to deliver exceptional digital experiences powered by data-driven insights.

Ready to make the switch? Let's get started with Google Analytics 4 and take GiftTree NZ's digital marketing to the next level!

Fundamentals of Ecommerce SEO – A Complete Guide for GiftTree NZ

August 4, 2025
By GiftTree NZ Team

With the rise of ecommerce in recent years, driven by changing consumer behaviors and global shifts, GiftTree NZ is positioned to thrive in a competitive digital landscape. As more consumers turn to online shopping, improving ecommerce SEO becomes crucial for boosting website traffic, driving clicks, and increasing conversions. Whether you’re a new brand or an established online store, ecommerce SEO is your best friend for gaining visibility and outperforming competitors in the search engine results pages (SERPs).

In this guide, we’ve compiled the best practices and strategies that will help GiftTree NZ optimize our ecommerce site and improve search rankings to deliver better results.

Internal Links Are Your Best Friend

For GiftTree NZ, internal linking is an easy yet highly effective way to boost SEO. Ecommerce sites naturally have multiple opportunities for internal links, including:

A well-structured site with internal links that are easy to spot is the foundation of solid ecommerce SEO.

Tip: If GiftTree NZ has high-authority blog posts or content, link to important product pages or category pages from these authoritative pieces using keyword-rich anchor text. This sends strong signals to search engines about the importance of those product pages.

Backlinks: A Must for Growing Your Presence

One of the most important factors in ecommerce SEO is backlink acquisition. A backlink is when another website links back to your page, signaling to search engines that your content is valuable and trustworthy. For GiftTree NZ, high-quality backlinks can be earned by:

Building backlinks helps GiftTree NZ to improve search rankings, attract organic traffic, and build authority in the ecommerce space.

Focus on Category and Product Pages

Category pages and product pages are the heart of any ecommerce site, where the majority of conversions occur. Yet, these pages are often harder to get backlinks for compared to blog posts or informational articles. Here’s how GiftTree NZ can improve these key pages:

Optimizing Product Pages:

Ecommerce Sites Still Need Content

It’s easy for ecommerce sites to neglect content in favor of focusing solely on product listings, but GiftTree NZ can benefit greatly from maintaining a blog. A blog can help:

Even during challenging times, creating content to engage potential customers is crucial. Well-crafted SEO-optimized blogs can improve conversion rates and keep the traffic flowing to your ecommerce store.

Ensure Great Site Design and User Experience (UX)

A smooth and user-friendly website is essential for an ecommerce site, especially as the competition heats up. Here’s how GiftTree NZ can improve UX design and page performance:

Include Product Reviews to Build Trust

When shopping online, customers cannot physically interact with the products, making product reviews even more important. Product reviews offer social proof, help build trust, and influence purchase decisions. Additionally, reviews add free SEO value, since they:

GiftTree NZ should actively encourage customers to leave reviews after purchases, ensuring they appear on product pages. Positive reviews improve conversion rates and SEO.

Grow Your Email Subscriber List to Keep Customers Engaged

Building and maintaining an email subscriber list is one of the most effective ways to stay in touch with customers and increase retention. Here’s how GiftTree NZ can improve email marketing:

Ready to Optimise Your Ecommerce Site?

Ecommerce SEO is a continual process of optimization, testing, and improvement. With the right strategy, GiftTree NZ can build a solid online presence that stands out from the competition. The combination of on-page SEO, content creation, backlink building, and enhanced user experience will ensure long-term success.

Get in touch with our SEO experts at GiftTree NZ to start optimising your ecommerce site and drive more conversions today!

Why Google Search Console and Google Analytics Never Match for GiftTree NZ

April 30, 2025
By GiftTree NZ Team

As GiftTree NZ continues to strengthen its online presence, understanding how to analyze and compare data from Google Analytics (GA) and Google Search Console (GSC) is essential for improving our SEO strategy. However, one of the most common frustrations ecommerce businesses face is the discrepancy between the data from Google Analytics and Google Search Console. Despite both tools being powerful for tracking website performance, their data sets rarely align, and this can leave digital marketers scratching their heads.

In this article, we'll dive into the reasons why Google Analytics and Google Search Console often report different numbers, and what GiftTree NZ can do to refine our data interpretation to make better decisions and improve website performance.

The Core of the Discrepancy: Different Measurement Methods

At the heart of the data disparity between Google Analytics and Google Search Console is how each tool measures and reports different metrics. These two tools are designed for different purposes, and while they can complement each other, their measurements are based on fundamentally different methodologies.

This divergence in how sessions and clicks are defined and tracked is a key reason GiftTree NZ may see discrepancies in the data from the two tools.

The Rank Modifier Engine and Its Impact

To understand the differences between GA and GSC, it’s helpful to look at how Google’s Rank Modifier Engine influences data collection and search results. The Rank Modifier Engine is part of the process where Google refines its search results based on user interactions and click history.

Once a user clicks on a search result, that click is tracked and fed into the Rank Modifier Engine, which influences how pages rank in subsequent searches. This user behavior impacts how results are ranked across all search tools, including GA and GSC, creating inconsistencies in how sessions and clicks are tracked.

This explains why the number of clicks in Google Search Console and the sessions tracked in Google Analytics don’t always align. Essentially, the tools measure the same user interaction but from different sources and data perspectives.

Google Search Console: Using Query Logs to Track Data

Google Search Console uses query logs to track user clicks. These logs store the query a user enters, the search result they clicked on, and the features of the result they selected. The data is then displayed in GSC as clicks and impressions.

However, GSC doesn’t rely on cookies or session identifiers like Google Analytics. Instead, it interprets distinct searches based on query patterns. If two queries are similar, they might be counted as one session, leading to inconsistencies when compared with Google Analytics.

How Google Search Console Measures a Click

This method of measuring clicks means GSC doesn’t track individual sessions like GA. Instead, it groups clicks under the same session, leading to a mismatch when trying to compare it with GA data.

Google Analytics: The Power of the Clickstream

Google Analytics, on the other hand, relies on the clickstream, which is a continuous log of the user’s interactions across various pages on the site. GA tracks users as they navigate through the website, collecting data such as:

Unlike Google Search Console, Google Analytics uses session-based tracking, where a session starts when a user enters the site and ends after 30 minutes of inactivity (default). This means GA measures sessions based on time and user behavior, while GSC measures based on search queries.

How Google Analytics Measures a Session

This session-based approach in GA often results in more granular data compared to GSC, where multiple clicks on the same page might be counted as one session in GSC.

How These Differences Affect GiftTree NZ’s Data Interpretation

Given the differences in how data is measured, GiftTree NZ should not expect a perfect match between Google Analytics and Google Search Console metrics. While both tools provide valuable insights into user behavior and site performance, they are inherently measuring different things.

For GiftTree NZ, this means that discrepancies between clicks in GSC and sessions in GA are normal, and both sets of data should be used in tandem to get a fuller picture of website performance.

What Can GiftTree NZ Do to Refine Data Interpretation?

To effectively leverage both GA and GSC, GiftTree NZ should focus on the following best practices:

  1. Use Both Tools for Complementary Insights:
    • GSC offers insights into organic search performance, helping us identify clicks, impressions, and click-through rates (CTR).
    • GA helps track how users interact with the site once they arrive, providing metrics on behavior, session duration, and conversions.
  2. Understand the Differences in Tracking:
    • Acknowledge that GSC’s query log measures clicks from search results, while GA measures sessions based on user behavior on the site. Align the insights from both tools for a comprehensive view of performance.
  3. Refine Reporting Metrics:
    • When comparing data, use GA to track user behavior over time and GSC to understand the performance of organic search traffic.
    • If necessary, apply filters to GSC to ensure the data reflects relevant search queries that are tied to GiftTree NZ’s goals.

Conclusion: Embrace the Disparity for Better Insights

While it’s frustrating that Google Analytics and Google Search Console don’t match perfectly, this discrepancy is simply due to the different ways the tools track data. By understanding these differences, GiftTree NZ can refine our use of both tools to gain more accurate and actionable insights.

Rather than trying to directly compare the two, we recommend using them to complement each other. By doing so, GiftTree NZ will be able to optimize SEO strategies, improve site performance, and ultimately drive better traffic and conversions.

Ready to optimize your SEO strategy? Let GiftTree NZ help you navigate the complexities of Google Analytics and Google Search Console today!

Prepare Your Holiday SEM Spend for Christmas with 3 Forecasting Tips for GiftTree NZ

November 13, 2025
By GiftTree NZ Team

Managing your holiday SEM spend can feel like a tightrope walk, but it’s one of the most crucial parts of search engine marketing (SEM). The stakes are even higher during the Christmas period, when New Zealand consumers are actively searching for gifts, holiday specials, and seasonal products. Without a clear strategy for your Google Ads spend, you may find yourself running out of budget just when you need it most.

To ensure GiftTree NZ doesn’t miss out on the high-volume traffic leading up to Christmas, we’ll break down three key forecasting tips that can help optimize our holiday SEM strategy.

1. The Formula for Forecasting Clicks: Get Your Budget Right

Retail forecasting doesn’t have to be complicated. In fact, it can be broken down into a simple formula:

To forecast GiftTree NZ’s holiday AdWords spend, we’ll need to take our November-December 2024 AdWords clicks and multiply it by the expected growth rate based on this year’s trends. For instance, if GiftTree NZ has been seeing an average 5% increase in clicks week-on-week this year compared to last year, we’ll apply that growth to 2024 data to estimate our 2025 holiday clicks (and thus, AdWords spend).

Key Tip: Always consider both positive and negative uncertainties that could affect these numbers, such as increased competition or changing consumer behaviors. The more data we have, the more accurate our forecast will be, but there will always be an element of unpredictability, especially during the holidays.

2. Understand Last Year’s Performance: Learn from Past Holidays

To make better forecasts for 2025, it’s essential to analyze GiftTree NZ’s performance in the previous holiday season. Did our AdWords budget last year last us through to Christmas Eve, or did we run out of funds early, missing out on prime opportunities?

Knowing how our SEM spend was allocated last year helps us understand whether the budget was too small or if we were overbidding on less effective keywords. It’s also important to understand the demand for our business during the holiday season and adjust the budget to reflect this.

How to Do This for GiftTree NZ:

By examining last year’s data, GiftTree NZ can forecast our budget more accurately, ensuring we don’t run out of funds before key periods like Christmas week.

3. Remember, This Is Only an Estimate: Adjust Flexibly

While we can forecast with a good deal of certainty, it’s important to remember that this is ultimately an estimate. GiftTree NZ must stay flexible during the holiday period because demand can often exceed expectations. We can intuitively predict that clicks will peak right before Christmas, but using data to forecast more accurately will help identify early trends and increased demand.

How to Adjust for GiftTree NZ:

By forecasting based on historical data and adjusting expectations according to demand, GiftTree NZ can ensure our holiday SEM spend aligns with our sales goals, avoiding overspending or underfunding critical campaigns.

Is Your Advertising Spend Prepared for the Holiday Season?

The holiday season is a time of high traffic, but also high competition. If GiftTree NZ doesn’t prepare our SEM budget properly, we risk losing visibility during peak shopping moments. By using historical data, growth rates, and flexible adjustments, we can ensure that we’re always present for potential customers at the right time.

If you’re looking for help with search engine marketing (SEM) and advertising spend during the Christmas period, GiftTree NZ can work with experts who understand the nuances of the season. Whether you're focusing on Google Ads or Google Shopping, we can help develop a strategy that maximizes visibility and return on investment.

Conclusion: Forecast and Optimize for Christmas SEM Success

GiftTree NZ can navigate the complex world of holiday SEM forecasting by focusing on historical performance, applying growth rates, and staying flexible with our ad spend. By doing this, we’ll be ready to capture consumer attention when it matters most—during the peak shopping weeks leading up to Christmas.

Ready to optimize your holiday SEM strategy? Get in touch with GiftTree NZ’s SEM team today and make sure you have the right budget in place to meet the demand!

4 SEO Trends That Will Influence Your Ranking in 2025 for GiftTree NZ

October 29, 2025
By GiftTree NZ Team

SEO is constantly evolving, with search engines like Google tweaking their algorithms regularly. Staying on top of SEO trends is crucial to maintaining visibility and driving traffic to your website. As we look ahead to 2025, GiftTree NZ must stay ahead of the curve to maintain a competitive edge. Here are the top 4 SEO trends that will shape rankings this year and influence GiftTree NZ’s SEO strategy:

1. User Experience Signals and Google RankBrain: The Age of AI

Google's RankBrain—an AI-powered algorithm—has become one of the top ranking factors. RankBrain evaluates user experience signals, such as how long users stay on a page and whether they bounce back to search results. In 2025, user experience continues to be critical, and Google is increasingly prioritizing sites that offer seamless, engaging experiences.

For GiftTree NZ, this means that page speed, easy navigation, and relevant content are essential. If visitors to our site spend time browsing and interacting with content, Google notices and rewards that with higher rankings. On the other hand, if visitors leave quickly (bounce rate), it negatively impacts our SEO rankings.

What GiftTree NZ Should Do:

2. Mobile-First Indexing: The Future Is Mobile

In 2025, Google continues to prioritize mobile-first indexing, meaning Google crawls and indexes the mobile version of your website first. Since mobile traffic now dominates, GiftTree NZ needs to ensure that its mobile site performs as well as the desktop version. Mobile optimization has been a key focus for a while, and Google’s shift to mobile-first has made this an absolute necessity for 2025 SEO success.

For GiftTree NZ, if our mobile experience isn’t up to scratch, our rankings could suffer. Visitors expect fast-loading, easy-to-navigate mobile sites, and Google rewards sites that deliver on these expectations.

What GiftTree NZ Should Do:

3. Featured Snippets: Optimizing for Position Zero

Featured Snippets have become a vital part of search results, sitting at the top of the SERP (Search Engine Results Page). These snippets provide direct answers to queries, and appearing in position zero can significantly boost visibility and clicks.

For GiftTree NZ, optimizing for Featured Snippets should be a priority. This trend is expected to continue in 2025, especially for queries starting with “what,” “how,” and “why”—ideal for answering common customer questions and product queries.

What GiftTree NZ Should Do:

4. Quality Content and Link Building: Content Remains King

While SEO tactics evolve, high-quality content is still paramount. GiftTree NZ needs to consistently publish relevant, informative, and engaging content that resonates with customers. Not only does high-quality content improve SEO rankings, but it also drives organic traffic through link building and social sharing.

In 2025, the emphasis on producing valuable content that provides solutions to customer problems will remain crucial. Content marketing combined with strong link-building strategies ensures that GiftTree NZ's site maintains high authority and visibility in search engines.

What GiftTree NZ Should Do:

Conclusion: Prepare GiftTree NZ for SEO Success in 2025

Staying ahead of the latest SEO trends is crucial for GiftTree NZ to maintain its online visibility and competitive edge in 2025. By focusing on user experience, mobile-first indexing, optimizing for featured snippets, and continuing to invest in quality content and link building, GiftTree NZ can build a strong SEO foundation for the year ahead.

Ready to optimize your SEO strategy? Get in touch with GiftTree NZ's team to ensure we're ahead of the curve and prepared for what 2025 brings.

4 Tips for Keeping Up with SEO in 2025 for GiftTree NZ

October 2, 2025
By GiftTree NZ Team

At GiftTree NZ, we understand that SEO is a fast-evolving field. What works today may not be as effective tomorrow. With the ever-changing Google algorithms, new technologies, and emerging trends, it can be a challenge to stay ahead. But staying on top of SEO trends and best practices is crucial for continued success.

In this post, we’ll share four essential tips for GiftTree NZ to maintain our SEO edge and ensure we’re always prepared for what’s next in the world of search engine optimization.

1. Track Every Change You Make

As GiftTree NZ continues to update its website, it’s crucial to track every change and update made to the site. Whether it's new content, product listings, or structural changes, every update could potentially impact our SEO performance. In many cases, ranking fluctuations occur because changes happen without proper tracking or coordination.

Solution for GiftTree NZ:

Staying on top of site changes helps us identify issues early and prevent them from affecting search rankings.

2. Use the Right Data from the Start

When working on SEO campaigns for GiftTree NZ, using the correct data points from the start is critical. Too often, marketing teams end up working with inaccurate data, wasting time and resources on irrelevant metrics.

Solution for GiftTree NZ:

Having the right data from the start ensures that GiftTree NZ’s SEO efforts are on target and that we can make informed decisions based on relevant metrics.

3. Know Your Audience and Their Needs

SEO isn’t just about rankings – it’s about understanding GiftTree NZ’s audience and creating content that resonates with them. Too often, businesses focus only on search engine algorithms without considering the user’s journey.

Solution for GiftTree NZ:

By knowing our audience, GiftTree NZ can create content and campaigns that not only improve rankings but also drive conversions.

4. Embrace Flexibility – There’s Not One Right Answer

SEO is rarely a one-size-fits-all solution. What works for one website may not work for another. The key to staying ahead in SEO is being open to adaptation and learning from both successes and failures.

Solution for GiftTree NZ:

SEO is an ongoing process, and by staying flexible and adaptable, GiftTree NZ can continuously improve our search performance and website experience.

Conclusion: Stay Ahead of the SEO Curve

At GiftTree NZ, staying ahead of the SEO curve in 2025 requires tracking every change, using the right data, understanding our audience, and staying flexible in the face of new challenges. By following these 4 tips, we’ll be able to adapt to search engine updates, improve user experience, and maintain our competitive edge in the ever-changing world of search marketing.

Ready to optimize your SEO strategy? Get in touch with GiftTree NZ’s team to ensure we’re always ahead of the curve and prepared for the future of SEO!

GDPR: How It Affects GiftTree NZ and Steps to Take for Compliance in 2025

May 24, 2025
By GiftTree NZ Team

The General Data Protection Regulation (GDPR) is a significant piece of legislation enacted by the European Union (EU) that governs how businesses collect, store, and use personal data. Although it was introduced in 2018, the implications for businesses around the globe—including New Zealand businesses like GiftTree NZ—are still highly relevant. GDPR compliance is essential for businesses that serve EU customers or handle personal data from EU residents, even if the business itself is located outside the EU.

For GiftTree NZ, understanding the impact of GDPR and taking the necessary steps to comply is not just about avoiding hefty fines (up to 4% of global revenue or €20 million) but also about building trust with customers by demonstrating a commitment to their data privacy.

Why GDPR Affects GiftTree NZ

While GiftTree NZ may be based in New Zealand, GDPR applies to any business that processes data belonging to EU residents, whether or not the business is located in the EU. This means that GiftTree NZ, as an online retailer with an international customer base, needs to comply with GDPR regulations if we interact with EU customers.

If GiftTree NZ processes any EU residents' data, we must comply with the GDPR rules, even if our physical store and server location are outside the EU.

Key GDPR Requirements for GiftTree NZ

Here are some key GDPR regulations GiftTree NZ must adhere to in 2025:

1. Explicit Consent for Data Collection

GDPR requires that businesses obtain explicit consent before collecting personal data from EU users. This means customers must opt-in to data collection and be informed of how their data will be used.

What GiftTree NZ Needs to Do:

2. User Data Access and Transparency

Under GDPR, users have the right to access their personal data and know how it’s being processed. They can also request corrections or deletion of their data.

What GiftTree NZ Needs to Do:

3. Default Privacy Settings

GDPR mandates that businesses set strict privacy settings by default. Customers should be given the option to manually adjust these settings if desired.

What GiftTree NZ Needs to Do:

4. Data Retention Policies

Under GDPR, businesses are required to retain personal data only for as long as necessary. For GiftTree NZ, this could mean changing Google Analytics settings to ensure data older than 26 months is not stored if it's no longer needed.

What GiftTree NZ Needs to Do:

5. Implementing the Right to Be Forgotten

The Right to Be Forgotten allows EU residents to have their personal data deleted from systems when it is no longer necessary for the purpose it was collected for.

What GiftTree NZ Needs to Do:

Five Action Steps for GDPR Compliance at GiftTree NZ

To ensure GDPR compliance, GiftTree NZ should take the following steps:

1. Make Google Analytics GDPR Ready

2. Update Your Privacy Policy

3. Add a Consent Banner to Your Website

4. Ensure Email Marketing Compliance

5. Selling Products to EU Residents

Conclusion: Take Action for GDPR Compliance

While GDPR may seem like a challenge for GiftTree NZ, it’s an opportunity to demonstrate our commitment to data privacy and build trust with customers. By ensuring we are fully compliant with GDPR, GiftTree NZ can continue to serve EU customers and maintain a strong online presence globally.

Ready to get started? Review your data practices and implement these GDPR steps today to ensure GiftTree NZ remains compliant in 2025 and beyond!

How to Track Conversions in Google Analytics for GiftTree NZ

October 30, 2025
By GiftTree NZ Team

Tracking conversions is essential for any online business, and Google Analytics is one of the best tools available to measure how well your GiftTree NZ website is performing. Whether it's a purchase, newsletter sign-up, or engagement with a product, tracking conversions allows us to analyze user behavior and adjust strategies to improve our online campaigns.

In this guide, we’ll walk through how GiftTree NZ can effectively track conversions using Google Analytics, optimize our campaigns, and boost performance.

What Are Conversions?

A conversion occurs when a visitor on GiftTree NZ’s website takes an action that contributes to our business objectives. This can be:

Tracking conversions is crucial because it helps us understand how well our marketing efforts are turning website visitors into customers or leads.

How to Track Conversions in Google Analytics

Tracking conversions in Google Analytics involves setting up goals and using unique tracking URLs to measure the effectiveness of specific campaigns. Here’s how GiftTree NZ can do it:

1. Set a Goal

Goals are key to tracking conversions. They represent specific actions we want visitors to take on the website. Setting up goals in Google Analytics will allow us to measure how often users complete a desired action.

Steps to Set a Goal:

Once set, Google Analytics will start tracking how often users complete the goal, giving us insights into how well our website is performing in terms of conversions.

2. Build a Tracking URL for Campaigns

For GiftTree NZ, campaigns such as Google Ads, social media ads, or email marketing need to be tracked separately. To track clicks and actions taken on these campaigns, we’ll use the Google Analytics URL Builder.

Steps to Build a Tracking URL:

By using these custom URLs in our campaigns, we’ll be able to track the source, medium, and name of the traffic coming to GiftTree NZ’s website. Google Analytics will then show us how these campaigns perform in terms of conversions.

3. Track Events for Specific Actions

Events are specific user actions on our website that might lead to a conversion. For example, if a user adds an item to their cart or watches a product video, these can be tracked as events.

Steps to Track Events in Google Analytics:

Example: If we want to track when users click the “Add to Cart” button:

If GiftTree NZ is using a mobile app to collect data, the same event tracking can be set up using the Google Analytics SDK for mobile.

4. Create Custom Reports to Measure Conversion Performance

Once GiftTree NZ has set up goals and event tracking, we can create custom reports to see how well our conversions are performing. Custom reports allow us to get deeper insights into what’s driving conversions on our website and which campaigns are working best.

Steps to Create Custom Reports:

What Next?

Once GiftTree NZ has set up goals and event tracking, the next step is to regularly monitor our performance. Google Analytics will provide detailed reports on how well our campaigns are converting, which channels are the most effective, and where we need to improve.

To keep optimizing conversions, we can:

Conclusion: Optimize Your Conversions with Google Analytics

Tracking conversions in Google Analytics is essential for GiftTree NZ to optimize marketing efforts and maximize sales. By setting up goals, creating custom URLs, tracking events, and monitoring performance with custom reports, we can gain a clear understanding of how well our website and campaigns are performing.

Ready to take your conversion tracking to the next level? GiftTree NZ is here to help you set up and optimize your Google Analytics strategy. Let us guide you through the process and ensure you're making the most of your data!

Google to Track Offline Purchases from Online Activity – What It Means for GiftTree NZ

May 30, 2025
By GiftTree NZ Team

Google has always been at the forefront of digital advertising, but now the search engine giant is taking things to the next level. Google has announced a new tool that will help businesses track offline purchases made in physical stores, all through their online ad campaigns. This tool is set to revolutionize how retailers like GiftTree NZ measure the success of their Google Ads campaigns, as it now connects online ads to offline sales.

For businesses that sell both online and in physical stores, the challenge of proving the return on investment (ROI) for digital ads has been persistent. GiftTree NZ now has a new opportunity to better understand how our Google Ads are influencing in-store sales, creating even more value from our digital marketing strategies.

How Does It Work?

Google has partnered with companies that track credit and debit card data, enabling it to access approximately 70% of U.S. card transactions. By linking Google Ads clicks to these transactions, GiftTree NZ could soon gain insight into how much of our digital ad spend is leading to in-store purchases. This provides a much clearer picture of the customer journey and makes it easier to track the effectiveness of online ads in driving offline sales.

However, there are still limitations:

Despite these limitations, the ability to track offline purchases from Google Ads marks a significant breakthrough for businesses like GiftTree NZ, enabling us to better allocate our marketing budgets and improve overall campaign performance.

What It Means for GiftTree NZ and Our Customers

For GiftTree NZ:

This new feature could offer valuable insights into the effectiveness of GiftTree NZ’s digital marketing efforts. By understanding how many customers are converting from online interactions to offline purchases, we can:

For example, if a customer clicks on a Google Shopping ad for a specific gift set, we can now determine if they go on to purchase it in-store, helping GiftTree NZ understand the full scope of each campaign’s effectiveness.

For Our Customers:

While this development has the potential to improve GiftTree NZ’s marketing strategy, it also raises privacy concerns for consumers. Google has assured the public that it won't track specific items purchased or how much was spent, but the aggregate data could potentially be linked back to individual users.

While Google assures that privacy safeguards have been implemented, the broader concerns about data privacy and tracking consumer behavior remain a point of contention for some users. Consumers may feel uneasy about the extent of data collection, especially when it comes to how their purchasing behavior is used for advertising targeting.

Privacy Considerations

Privacy is one of the most discussed aspects of this new feature. Google has promised to ensure that the system operates in a “double-blind” manner, keeping personal information secure. However, as Miro Copic, a marketing professor at San Diego State University, noted, the privacy implications are significant, and Google must proceed carefully to maintain user trust.

For GiftTree NZ, it will be important to consider these privacy concerns and communicate our commitment to protecting customer data clearly. We will also need to stay up to date on any privacy regulations and ensure that we remain compliant with GDPR or other local privacy laws, especially if this program expands to New Zealand.

What Does This Mean for the Future?

As Google continues to roll out this tool in the U.S., there’s a possibility that GiftTree NZ could benefit from the same insights once it’s expanded to other regions, including New Zealand. If this tool becomes available to us, we could:

Conclusion: Embrace the Change, Stay Ahead of the Curve

GiftTree NZ has always prided itself on staying ahead of digital marketing trends, and Google's new tracking tool provides us with an exciting opportunity to take our advertising strategy to the next level. By leveraging these insights, we can ensure that our marketing budget is being spent wisely and that we are targeting customers more effectively.

As this tool continues to evolve, we’ll keep a close eye on its availability in New Zealand and explore how it can transform our advertising efforts. At the same time, we’ll ensure that we maintain the highest standards of customer privacy, being transparent about how we collect and use data.

Ready to take your digital marketing to the next level? GiftTree NZ is here to ensure that we make the most of the latest tools and trends to drive both online and offline success.

Marketing Just Got Easier With Google Attribution for GiftTree NZ

May 25, 2025
By GiftTree NZ Team

At GiftTree NZ, we’re always looking for ways to optimize our digital marketing strategy and better understand how customers engage with our brand across multiple channels. With Google Attribution now available, we have an exciting opportunity to better analyze the customer journey and make more informed decisions about our marketing spend.

Google Attribution offers an advanced way to measure the impact of our marketing efforts, moving away from the outdated last-click attribution model and focusing on multichannel and multidevice interactions. Here's how GiftTree NZ can leverage this tool to optimize our digital campaigns.

What Is Google Attribution?

Google Attribution is a tool designed to give marketers a more comprehensive view of the entire customer journey, rather than focusing on the last click before a conversion. Traditionally, the last-click attribution model assigns all the credit for a conversion to the last touchpoint a customer interacted with. While this approach is simple, it ignores the multiple interactions that influence a customer’s decision to purchase.

With Google Attribution, GiftTree NZ can see how different touchpoints in the consumer journey contribute to conversions, whether that’s through social media ads, email campaigns, or search engine marketing. By integrating data from Google Ads, Google Analytics, and DoubleClick, the tool gives us a much clearer understanding of the value of each interaction.

How Google Attribution Works for GiftTree NZ

By using Google Attribution, GiftTree NZ will be able to analyze the customer journey in a more detailed way. Here’s how it works:

1. Integrating Data from Multiple Sources

Google Attribution pulls data from various sources such as Google Ads, Google Analytics, and DoubleClick, allowing GiftTree NZ to track how users move across different devices and channels. This integration will help us:

2. Better Understanding the Full Customer Journey

With the multichannel attribution model, GiftTree NZ can track all touchpoints that lead up to a conversion, not just the final interaction. For instance, we can now see how:

3. Real-Time Data for Quick Decision-Making

GiftTree NZ will benefit from real-time data, meaning we can quickly adjust our bids, budget allocation, and ad campaigns based on the latest insights. This allows us to:

For example, if we see that a particular email campaign is driving significant conversions, we can allocate more budget to email marketing to further boost results.

4. Understand What Drives Conversions

Google Attribution helps GiftTree NZ understand the relative importance of each marketing touchpoint. It shows us the conversion paths of customers who successfully make a purchase and those who don’t. This analysis can highlight patterns, such as:

Why It’s a Game Changer for GiftTree NZ

At GiftTree NZ, we’re committed to making every dollar count in our digital marketing strategy. With Google Attribution, we can ensure that:

This tool also helps GiftTree NZ maximize conversions, by ensuring that marketing efforts across all touchpoints are tracked and optimized based on real-time insights.

What Can GiftTree NZ Do With Google Attribution?

To take full advantage of Google Attribution, GiftTree NZ should:

  1. Set up and integrate Google Attribution with our Google Ads and Google Analytics accounts.
  2. Track cross-device behavior to understand how mobile, tablet, and desktop interactions impact purchases.
  3. Use the real-time data to adjust campaign budgets and bidding strategies across platforms like social media, paid search, and email marketing.
  4. Optimize content across all channels by understanding which touchpoints lead to conversions and which don’t.

By taking these steps, GiftTree NZ can optimize our advertising strategy and ensure we’re making the most out of our marketing budget.

Conclusion: Unlock the Full Potential of Your Marketing with Google Attribution

GiftTree NZ has the opportunity to enhance its digital marketing strategy by implementing Google Attribution. This tool will allow us to accurately measure the customer journey, optimize our multichannel efforts, and make smarter, data-driven decisions.

Ready to unlock the full potential of your digital marketing campaigns? Let GiftTree NZ guide you through Google Attribution and ensure that we’re tracking every step of the journey to maximize conversions.

Cross-Device Remarketing with Google Analytics for GiftTree NZ

May 16, 2025
By GiftTree NZ Team

At GiftTree NZ, we’re always looking for new ways to improve our digital marketing efforts and provide a seamless experience for our customers. The latest update to Google Analytics’ remarketing feature is a game-changer, allowing us to reach users across multiple devices with more relevant ads, no matter where they are shopping. This update is especially important as the way people browse and shop continues to evolve, with users often switching between devices before completing a purchase.

Here’s everything GiftTree NZ needs to know about Cross-Device Remarketing in Google Analytics and how it can help us refine our remarketing campaigns and increase conversions.

What Is Cross-Device Remarketing?

Cross-device remarketing allows GiftTree NZ to reach potential customers who have previously interacted with our website on one device, and continue to engage them with personalized ads as they switch between devices. For example, if a customer visits our site on their smartphone but doesn’t complete a purchase, Google Analytics can now help us target that customer with ads as they browse on their laptop or tablet.

Previously, remarketing efforts relied on cookies and device-specific IDs, making it difficult to track users as they switched from one device to another. With the new cross-device remarketing feature, Google Analytics solves this problem by using a user’s Google account to link their activities across devices.

How Does Cross-Device Remarketing Work for GiftTree NZ?

With cross-device remarketing, GiftTree NZ can now re-target customers who are logged into their Google account on any device, whether they are browsing on a desktop, tablet, or smartphone. Here’s how it works:

  1. User Signs In to Google: The user must be signed in to their Google account on each device they use. This is not a huge ask, as most users are already signed into their Google account when using tools like Gmail or YouTube.
  2. Track User Activity Across Devices: Google Analytics tracks user activity across all devices they use, allowing GiftTree NZ to create a more complete picture of their browsing behavior.
  3. Remarket Across Devices: Once the user is identified, GiftTree NZ can serve personalized remarketing ads on any device they use. This ensures that we can follow up with potential customers, no matter where they are in their shopping journey.

Benefits of Cross-Device Remarketing for GiftTree NZ

Here’s how GiftTree NZ can benefit from this new feature:

1. Seamless User Experience

As customers browse on multiple devices, they expect a seamless experience. With cross-device remarketing, we can follow the user across devices and show them ads that are relevant to their previous activity on our site. This ensures a consistent experience that improves the likelihood of conversion.

2. Improve Ad Relevance

With cross-device tracking, GiftTree NZ can serve more relevant ads based on the customer’s behavior across all devices. For instance, if a user viewed a particular product on their mobile but didn’t complete the purchase, we can show them an ad for that product when they browse on their desktop. This enhances the relevance of our ads and increases the chances of conversion.

3. Reach Customers at the Right Time

Knowing that 60% of users start shopping on one device and complete the purchase on another, cross-device remarketing allows GiftTree NZ to reach users at the right time in their buying journey. Whether they’re using a smartphone during lunch break or a desktop at home, we can target them with personalized ads at the right moment.

4. Optimize Campaign Strategy

By tracking user behavior across devices, GiftTree NZ can better understand how our customers interact with our website. This allows us to optimize our ad spend and bidding strategies based on performance across different devices. We can also adjust ad frequency and message sequencing to ensure our campaigns are effective across various platforms.

What to Keep in Mind When Using Cross-Device Remarketing

While cross-device remarketing offers a wealth of opportunities, it’s important for GiftTree NZ to keep a few considerations in mind:

1. Privacy Concerns

As with any form of data tracking, privacy is a key concern. GiftTree NZ should ensure that our privacy policy is updated to reflect the collection of data across devices and that we comply with GDPR and other local privacy laws.

2. Optimize Ads for Different Devices

GiftTree NZ should be mindful that ads may appear in different formats depending on the device. Desktop ads may need more detailed copy, while mobile ads should be concise and to the point. It’s essential to adjust the messaging based on the user’s device and browsing habits.

3. Frequency Capping and Message Sequencing

Since ads may appear on multiple devices, GiftTree NZ must implement frequency capping to avoid overwhelming users with too many ads. It’s also important to think about how we sequence messages across devices. What engages users on mobile might not have the same effect on desktop, so the content should be optimized accordingly.

How to Set Up Cross-Device Remarketing for GiftTree NZ

To start using cross-device remarketing with Google Analytics for GiftTree NZ, we need to:

  1. Ensure Users Are Logged In to Their Google Account: Make sure that customers are signed into their Google account when interacting with our website.
  2. Set Up Google Analytics Remarketing: If not already done, set up remarketing audiences in Google Analytics to track visitors.
  3. Link Google Ads with Google Analytics: This will allow us to track user behavior across both platforms and serve ads based on interactions across devices.
  4. Create Targeted Remarketing Ads: Design remarketing ads that are optimized for various devices and ensure that they are relevant based on the user’s previous interactions.

Conclusion: Unlock the Power of Cross-Device Remarketing

GiftTree NZ has a significant opportunity to improve its remarketing campaigns with Google Analytics' cross-device tracking. By understanding how customers move between devices, we can deliver more relevant, timely ads, improve the user experience, and ultimately boost conversions.

Ready to take your remarketing efforts to the next level? Let GiftTree NZ guide you through setting up cross-device remarketing and ensure we’re getting the most out of our digital marketing campaigns.




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