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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Fixing Common Website Migration Errors: A Step-by-Step Guide
Website migration is an essential process when upgrading or rebranding a site, but it can also be a source of significant errors that impact
both the user experience and your SEO performance. Whether you're changing domains, redesigning your website, or switching CMS platforms,
migration errors are inevitable. However, identifying and fixing these errors is crucial to ensure that your website remains functional,
indexed by search engines, and accessible to users.
In this guide, we’ll go through some of the most common website migration errors and how to fix them to ensure a smooth
transition.
Why Fixing Migration Errors is Crucial
SEO Rankings: Migration errors can cause pages to be incorrectly indexed or not indexed at all, leading to a drop in
rankings and organic traffic.
User Experience: Broken links, missing pages, or slow site speed can frustrate users, leading to increased bounce rates and
lower conversion rates.
Site Visibility: If migration errors prevent your site from being crawled properly, search engines may fail to index your
pages, making your site invisible in search results.
Revenue Impact: For e-commerce sites, any downtime or broken functionality can directly affect sales and revenue.
Common Website Migration Errors and How to Fix Them
1. Broken Links and 404 Errors
Broken links are one of the most common migration errors, often occurring when URLs are changed but the old links are not redirected to the
new ones. When users or search engines try to access these old links, they encounter 404 errors, which negatively impact
user experience and SEO.
Cause: The old URLs are not properly redirected or internal links are not updated to point to the new URLs.
Fix:
Set Up 301 Redirects: Ensure that all old URLs are permanently redirected to their new counterparts using 301
redirects.
This ensures that both users and search engines are directed to the correct page and the SEO value is preserved.
Tools like Screaming Frog or Ahrefs can help you crawl the old site and identify all URLs that need
redirects.
Map out a URL redirect strategy for all important pages.
Test Redirects: After setting up redirects, manually test them to make sure they’re working correctly. You can use tools
like Google Search Console or Redirect Checker to verify this.
Fix Internal Links: Update all internal links on your new website to point to the correct URLs, ensuring that all
navigation works smoothly.
2. Incorrect or Missing 301 Redirects
A 301 redirect is a critical component of the migration process, particularly when you’re moving to a new domain or
changing your website’s structure. If these redirects are not properly set up, users and search engines will end up on error pages or old
URLs that no longer exist.
Cause: Failure to set up 301 redirects properly can result in traffic loss and SEO penalties.
Fix:
Ensure Comprehensive Redirect Mapping: Create a detailed redirect map for your website. This map should match every old URL
with its corresponding new URL.
Avoid Redirect Chains: Ensure that redirects are direct (one-to-one) to avoid slow loading times caused by redirect chains.
Test Redirects: Use Google Search Console and tools like Screaming Frog to test your
redirects and ensure they’re working as expected.
Monitor Redirect Performance: After migration, continue monitoring your redirects to ensure they’re functioning correctly
and that no links are broken.
3. Lost Backlinks
When migrating a website, backlinks (links from other websites to your site) are crucial for maintaining SEO performance.
If old URLs are not redirected properly, backlinks pointing to them will lose value and traffic.
Cause: Poor or missing redirects for important URLs with valuable backlinks.
Fix:
Ensure Proper Redirects for Backlinked Pages: Make sure that pages with high-value backlinks are correctly redirected to
the corresponding new URLs.
Outreach for Backlink Updates: If possible, contact webmasters of sites that are linking to your old URLs and ask them to
update their links to point to the new pages.
Monitor Backlinks: Use tools like Ahrefs, Majestic, or SEMrush to
monitor backlinks and identify any lost or broken links after migration.
4. Google Search Console and Analytics Issues
After migration, if Google Search Console (GSC) and Google Analytics are not properly set up, you may not
be able to track the performance of your new site, and Google may not index the new pages correctly.
Cause: Incorrect setup or configuration of GSC and Analytics tracking codes during migration.
Fix:
Update GSC Settings: Ensure that your new website is added and verified in Google Search Console. Submit a
new sitemap, check for crawl errors, and use the Change of Address tool if moving to a new domain.
Update Google Analytics Tracking Code: Install the correct Google Analytics tracking code on your new
site. If you’re switching CMS platforms, make sure the tracking code is implemented correctly in all pages.
Set Up Goals and Conversions: Recreate any Goals or Ecommerce Tracking in Google
Analytics to track conversions and performance after the migration.
Monitor Performance: Regularly monitor GSC and Google Analytics for crawl errors, traffic drops, or indexing issues.
5. Missing or Incorrect Meta Tags
Meta tags like title tags and meta descriptions are essential for SEO. During migration, these tags can be
missed or incorrectly configured, leading to SEO issues.
Cause: Incomplete or incorrect meta tags in the new website's code can result in missing or duplicate tags across pages.
Fix:
Check Meta Tags: Use tools like Screaming Frog or Yoast SEO (for WordPress) to verify
that all pages have proper title tags, meta descriptions, and header tags.
Fix Duplicate Content: Ensure that there is no duplicate content, especially with new URLs. Implement canonical
tags
where necessary to indicate the preferred version of pages.
Recreate Structured Data: If you’re using schema markup (structured data), make sure it is re-implemented
and tested for accuracy using Google’s Structured Data Testing Tool.
6. Mobile Usability and Speed Issues
During migration, you may encounter issues with mobile responsiveness or site speed, especially if the new
website design is not optimized for mobile or if performance is slowed down due to changes in server or content.
Cause: A website redesign that’s not optimized for mobile, or server configurations that result in slower loading times.
Fix:
Mobile Optimization: Use Google’s Mobile-Friendly Test to ensure your site is responsive and works well on
mobile devices.
Improve Site Speed: Use tools like Google PageSpeed Insights to analyze your site’s speed and implement
suggested fixes like image optimization, minification of CSS/JS files, and caching.
Optimize Server Performance: Ensure that your hosting environment can handle the new site’s traffic. If needed, upgrade to a
faster server or use a Content Delivery Network (CDN) to serve content quickly across different regions.
7. Duplicate Content Issues
Website migration can sometimes create duplicate content, especially when the old site remains accessible or when there are multiple URLs
with similar or identical content.
Cause: Duplicate content issues arise if the old URLs are still accessible or if the canonical tags are
not implemented correctly.
Fix:
Use Canonical Tags: Implement rel=canonical tags to indicate the preferred version of pages to search
engines.
Block Duplicate Pages via Robots.txt: Block duplicate pages from being crawled using your robots.txt file,
or add noindex tags where necessary.
Use 301 Redirects: Redirect duplicate URLs to the primary version to avoid confusion.
8. Content Management System (CMS) Migration Problems
Migrating from one CMS to another can cause issues if the content isn’t transferred properly or if the new platform is incompatible with
your previous structure.
Cause: Compatibility issues, lost content, or missing plugins after switching CMS platforms.
Fix:
Thorough Testing: Test your new CMS thoroughly in a staging environment before going live. Ensure all content, plugins,
themes, and customizations are working.
Update Links and Media: Check that all internal links, images, and videos are properly migrated and that links are
correctly pointing to the new URLs.
Fix Broken Functionality: Ensure that all forms, checkout processes, and other functionality are working correctly
post-migration.
Conclusion
Website migration errors can disrupt both the user experience and SEO performance, but with careful planning and troubleshooting, you can
resolve common issues effectively. By ensuring proper 301 redirects, fixing meta tags, improving mobile
usability,
and addressing server issues, you can minimize downtime and prevent traffic loss during the migration process.
Be proactive in testing, monitoring, and addressing these issues after migration to ensure that your site performs at its best and maintains
its visibility in search engines.
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