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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Optimizing your BigCommerce store for SEO is essential to increase visibility in search engine results,
drive organic traffic, and ultimately boost conversions. An SEO-optimized eCommerce store can help you attract more customers without
relying solely on paid ads, resulting in long-term growth and sustainability.
This BigCommerce SEO checklist will guide you through the key steps to optimize your store for search engines and improve
your site’s overall performance.
1. Conduct Keyword Research
Effective SEO begins with keyword research. Knowing the search terms that potential customers are using helps you tailor
your product descriptions, content, and meta tags to match their queries.
Actions:
Use SEO Tools: Use tools like Google Keyword Planner, SEMrush, or Ahrefs
to find high-volume keywords relevant to your products.
Focus on Long-Tail Keywords: Long-tail keywords (e.g., “best red running shoes for men”) are more specific and easier to
rank for.
Analyze Competitors: Look at competitors’ sites and identify keywords they are targeting that could work for you.
Understand User Intent: Match keywords to user intent—are they looking to buy, compare, or just gather information?
2. Optimize Product Pages
Your product pages are the most important part of your store. Optimizing these pages for SEO can significantly increase
traffic and conversions.
Actions:
Product Titles: Use descriptive, keyword-rich titles that clearly convey the product’s name and type (e.g., “Nike Red
Running Shoes for Men”).
Unique Product Descriptions: Avoid using manufacturer descriptions. Write unique, detailed descriptions that focus on
benefits, features, and keywords.
Use Product Images with Alt Text: Ensure that all product images are optimized for size (compressed for speed) and include
descriptive alt text with relevant keywords.
Schema Markup: Use product schema markup to provide search engines with information about product prices,
availability, and reviews. This can help generate rich snippets in search results.
Include Customer Reviews: Encourage customers to leave reviews and display them prominently on your product pages to build
trust and social proof.
3. Optimize Category and Collection Pages
Category and collection pages serve as gateways to your products. Optimizing them ensures that search engines understand your product
hierarchy and that users can easily navigate to the products they are looking for.
Actions:
Use Keyword-Rich Category Titles: Make sure your category titles include relevant keywords and are descriptive (e.g.,
“Men’s Running Shoes” or “Organic Skin Care”).
Add Unique Content: Write unique descriptions for each category or collection page that incorporates your target keywords
and explains what’s included.
Create Internal Links: Link to relevant product pages within each category description to help search engines discover and
index your products.
Optimize for User Experience: Ensure that category pages load quickly and are easy to navigate, with filters and sorting
options to enhance user experience.
4. Optimize Meta Tags (Title and Description)
Meta titles and meta descriptions help search engines understand the content of each page and are visible
in search results. They also impact the click-through rate (CTR).
Actions:
Meta Titles: Keep meta titles under 60 characters and include target keywords. Make them engaging to encourage clicks.
Example: “Buy Red Running Shoes for Men | Free Shipping.”
Meta Descriptions: Write compelling descriptions (under 160 characters) that summarize the page’s content and include
target keywords. Include a CTA, such as “Shop now” or “Browse our collection.”
Unique Meta Tags for Every Page: Ensure each product page, category page, and blog post has unique meta tags.
5. Improve Site Speed and Performance
Page speed is crucial for SEO and user experience. Google and other search engines consider site speed as a ranking factor. Slow sites can
lead to higher bounce rates and poor rankings.
Actions:
Compress and Optimize Images: Use tools like TinyPNG or ImageOptim to reduce the file
size of images without compromising quality.
Minimize CSS, JavaScript, and HTML: Minimize and combine CSS and JavaScript files to reduce HTTP requests and improve page
load times.
Use a Content Delivery Network (CDN): A CDN helps deliver content more quickly by caching it on servers located closer to
users around the world.
Leverage Browser Caching: Set up caching to store static content (images, CSS, etc.) in the user’s browser so they don’t
have to download it on subsequent visits.
Use Lazy Loading: Implement lazy loading for images and videos so that they only load when they come into view, which
speeds up page load time.
6. Mobile Optimization
With mobile-first indexing and the increasing use of mobile devices for shopping, it’s essential that your BigCommerce
store is mobile-optimized.
Actions:
Responsive Design: Ensure your BigCommerce theme is responsive, meaning it adapts to all screen sizes (desktop, mobile,
tablet).
Mobile-Friendly Checkout: Simplify the checkout process for mobile users by making it easy to fill out forms and enabling
mobile payment options (e.g., Apple Pay or Google Pay).
Test Mobile Usability: Use Google Mobile-Friendly Test to evaluate how well your site performs on mobile
devices.
7. Implement Structured Data (Schema Markup)
Structured data helps search engines understand the context of your content, leading to enhanced search results and rich
snippets.
Actions:
Product Schema Markup: Add product schema to your product pages to provide detailed information about your
products, such as price, availability, and ratings.
Breadcrumb Schema: Implement breadcrumb schema to display breadcrumbs in search results, helping search
engines understand the structure of your website.
Review Schema: Use review schema to display product ratings and reviews in search results, making them
more appealing to potential customers.
8. Improve Internal Linking
Internal linking helps search engines crawl and index your website more efficiently, and it improves user navigation.
Actions:
Link to Related Products: Add links to related or complementary products on your product pages to encourage users to
explore more items and increase your average order value (AOV).
Create Content Clusters: Use blog posts or guides to create content clusters around specific keywords. Link these blog
posts to related product or category pages to improve rankings.
Use Keyword-Rich Anchor Text: Ensure your anchor text (the clickable text in a link) is descriptive and relevant to the
page being linked.
9. Build Quality Backlinks
Backlinks are one of the most important ranking factors for Google. Acquiring high-quality backlinks from authoritative
websites can significantly improve your site’s authority and rankings.
Actions:
Guest Blogging: Write guest posts for authoritative blogs in your industry and include a link back to your store.
Influencer Outreach: Reach out to influencers and bloggers to feature your products and generate backlinks.
Create Shareable Content: Create content that others will want to link to, such as how-to guides, product comparisons, or
infographics.
10. Monitor and Track Performance
SEO is an ongoing process. Regularly monitor your website’s performance to identify opportunities for improvement and track the impact of
your efforts.
Actions:
Google Analytics: Set up Google Analytics to monitor traffic, conversion rates, and other key performance
metrics.
Google Search Console: Use Google Search Console to track indexing, search queries, and page performance.
Check for crawl errors and fix them as needed.
Rank Tracking: Use tools like SEMrush or Ahrefs to track your keyword rankings and
monitor changes over time.
11. Focus on Content Marketing
Content marketing is a long-term SEO strategy that can help attract organic traffic and build authority in your niche.
Actions:
Start a Blog: Create a blog and regularly publish high-quality content related to your products or industry. This can help
you target long-tail keywords and improve SEO.
Create Buyer’s Guides: Develop comprehensive guides to help customers make informed purchasing decisions. This content can
rank well and help attract backlinks.
Use Video Content: Create engaging product videos or tutorials to provide additional value to your customers and encourage
sharing and linking.
Conclusion
By following this BigCommerce SEO checklist, you’ll be able to optimize your store for both search engines
and users, driving more traffic, improving conversions, and increasing sales. SEO is a continuous process, so regularly
monitor your performance and stay up to date with the latest SEO trends and algorithm updates.
Implementing these strategies will give you a strong foundation for long-term success and growth in the competitive world of eCommerce.
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