Backlink Ideas for Tourism and Travel Websites in New Zealand
Backlinks Services
1. Fill in your details 2. Upload the photos of your licence 3. Pay
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
In tourism and travel, trust is currency. When respected New Zealand sites link to your content—regional tourism organisations (RTOs), local
councils, conservation projects, event organisers, industry associations—search engines and travellers read those links as endorsements. On
Google.co.nz, that translates into stronger visibility for high-intent searches (“Auckland wine tours”, “best family hotels in Queenstown”,
“Marlborough cycle trails itinerary”), more qualified referral traffic, and higher conversion rates. Because New Zealand’s web ecosystem is
relatively compact and locally interconnected, a single high-authority, region-relevant backlink can outperform dozens of generic mentions
from overseas blogs.
Backlinks also compound. A good piece of NZ-focused content picked up by one regional site often gets cited by others (for example, a
council page, a tramping club, and a regional news outlet), creating a mini-cascade of new links, social shares, and brand searches. Over
time, that compounding effect becomes a defensible advantage during algorithm shifts and peak travel seasons.
What a “powerful” NZ tourism backlink looks like
Not all links are equal. In the New Zealand travel vertical, look for these qualities:
Geographic relevance: Links from .co.nz, .org.nz, .govt.nz and .ac.nz domains, particularly those connected to your
destinations or regions (e.g., WellingtonNZ, ChristchurchNZ, QueenstownNZ).
Editorial context: In-content citations inside a helpful article (“10 family activities in Rotorua”) beat sidebar/footer
listings. Resource pages and “plan your trip” sections are also strong.
Authority & trust: Official visitor sites, respected media, conservation pages (DOC), recognised associations (e.g.,
TIA, Qualmark) carry more weight.
Natural anchors: Branded or descriptive (“guided glowworm kayak tour in Tauranga”). Avoid repetitive exact-match anchors.
Longevity & update cadence: Resource pages that are curated and updated seasonally (events, track statuses, safety
pages) tend to stick—and keep sending traffic.
Site readiness: make your travel pages link-worthy
Before you pitch a single editor, fix the foundation:
Create linkable “decision” pages: Region or theme hubs (e.g., “Queenstown winter planning guide”), evergreen itineraries,
safety checklists, packing lists, seasonal calendars, accessibility info, and sustainability pages that other sites want to
reference.
Add facts worth citing: Timetables summaries, route maps, elevation profiles, grade levels, weather guidance, transport
connections, parking info, conservation etiquette, and realistic time estimates.
Show real expertise: Original photos, author bios (guides/rangers/chefs), clear contact details, transparent pricing
policies, and up-to-date operating hours.
Technical basics: Fast mobile pages, clear headings, alt text on images, internal links from your content to relevant
tours/rooms/routes, and schema (e.g., TouristAttraction, LocalBusiness, BreadcrumbList).
Media/press kit: Logos, approved images, short brand description, spokesperson quotes, and a press contact so editors can
cite you easily.
Core backlink idea #1: Plug into the official tourism ecosystem
These are the “no-regrets” relationships most NZ travel brands should cultivate.
Tourism New Zealand and official visitor sites
NewZealand.com (official travel site) often profiles operators, experiences, and regional pages. Make sure you’re listed
where appropriate and that your listing links to a strong landing page.
Regional tourism organisations (RTOs):
Auckland: aucklandnz.com
Wellington: wellingtonnz.com
Christchurch & Canterbury: christchurchnz.com
Queenstown: queenstownnz.co.nz
Pitch inclusion for “What’s On”, “Plan” and “Do” pages with your most helpful, non-promotional content (itineraries, safety, seasonal
advice).
i-SITE & official visitor information
Ensure your listing is correct and up-to-date across the official visitor information network. Provide a short, practical resource (e.g.,
“Top 5 rainy-day alternatives near our lodge”) that i-SITE staff are happy to reference on local pages.
Qualmark and industry associations
Qualmark (qualmark.co.nz): An accreditation profile is a trust signal in itself and may include a link back.
Tourism Industry Aotearoa (TIA) (tia.org.nz): Contribute thought-leadership, sustainability stories, and case studies that
can earn a feature and backlink.
Core backlink idea #2: Outdoors, conservation, and trails
New Zealand’s outdoors are link magnets. Be useful, accurate, and responsible.
Department of Conservation (DOC)
DOC (doc.govt.nz) pages and partner projects often reference safety information, track status, conservation codes, and
community initiatives.
Offer a non-commercial resource that amplifies responsible practice (e.g., “Avalanche-season basics for guided parties” or
“How we minimise wildlife disturbance on our tours”). If DOC or a conservation trust publishes a partners/resources page, request an
attribution link.
Cycle trails, walking clubs, and outdoor associations
National cycle trail network: nzcycletrail.com and regional trail trusts often list supporting businesses (bike hire, shuttles, bag
transfers, accommodation) with links.
Local tramping and mountain bike clubs keep resource pages. Offer updated route notes, shuttle timetables, or safety checklists and ask to
be included.
Core backlink idea #3: Councils, events, and festivals
Council and event sites frequently maintain sponsor, vendor, and “what’s on” hubs:
Council event pages: If you host pop-up experiences, free workshops, or community clean-ups, request a listing and event
backlink on the relevant council site (e.g., aucklandcouncil.govt.nz).
Regional festivals: Food & wine weekends, arts festivals, winter carnivals, and trail events publish vendor/sponsor
lists—great for context-rich links.
Visitor safety & transport pages: Summarise road closures, public transport tips, and parking guides; many councils and
transport agencies link out to reliable local resources.
Core backlink idea #4: Accommodation, hospitality, and allied operators
Build reciprocal value—not link swaps—for long-lived editorial mentions.
Partner itineraries: Co-publish “3 perfect winter days in Wanaka” with a local café, hot-pool operator, and accommodation
partner. Each site hosts its own version, cross-linking the others as credits.
Supplier case studies: If you work with local producers (e.g., a distillery or farm), write a behind-the-scenes piece;
suppliers often include “As featured by…” links.
Association directories: Holiday parks, B&B associations, guided-trip collectives, and wine routes maintain member
pages—ensure your listing links to a high-quality landing page (not a generic homepage).
Core backlink idea #5: Media, PR, and data-driven stories
Editors want New Zealand-relevant, timely stories with authentic data.
Seasonal angles: “Where New Zealand families actually travel over the July school holidays (booking data & sample
itinerary)”.
Sustainability & regenerative tourism: Practical case studies with measurable outcomes (waste, energy, biodiversity).
Event travel: “One-bag weekend packing for Wellington events—ferry vs. flight vs. train (time/cost comparison).”
Publish a compelling data summary and infographic on your site. Pitch regional media and RTO editors with high-resolution
visuals and a concise quote; link target should be the primary resource page.
Core backlink idea #6: Education, research, and community
Universities, polytechnics, and schools frequently link to credible local resources.
Guest lectures / student projects: Tourism, hospitality, outdoor education, sustainability, GIS. Provide a public resource
page with the slides/notes and ask the department to link as “further reading.”
Scholarships / internships: Create a small annual award in your niche; faculty pages often list and link these
opportunities.
Community initiatives: Sponsor local clean-ups, track maintenance days, or heritage research. Organisers usually publish
supporter pages with links.
Core backlink idea #7: Directories, marketplaces, and review hubs (use selectively)
Citations support local visibility, but quality beats quantity.
Prioritise reputable NZ travel directories and official listing platforms (e.g., newzealand.com).
Niche-relevant directories (e.g., wine trails, dark-sky tourism, hot springs) are better than generic business lists.
Keep NAP (name, address, phone) consistent across profiles; use your canonical website URL.
Monitor link attributes—many marketplaces mark links nofollow/sponsored. Still valuable for discovery and brand signals, but focus outreach
on editorial links for ranking impact.
Content concepts that naturally earn NZ links
Make these your “linkable assets” calendar across the year:
Internal links from itinerary pages to your tours/rooms; external sites link to the itinerary as the planning source.
Safety & etiquette explainers
“Beach safety for visiting surfers on the West Coast”, “Leave No Trace on alpine tracks”, “Freedom camping rules by region”—clear,
responsible, and well-sourced. Councils, clubs, and RTOs appreciate and cite these.
Accessibility hubs
Step-free routes, wheelchair-friendly viewpoints, all-ability trails, sensory-friendly restaurant tips, and mobility equipment hire details.
These attract links from councils, advocacy groups, and media features.
Seasonal micro-guides
“Stargazing in Mackenzie between May–August”, “Humpback viewing tips for Northland (when, where, how to be respectful)”, “Shoulder-season
road trip routes to avoid crowds.”
Interactive maps and checklists
Custom Google Maps layers (lookouts, safe swimming spots, picnic areas, accessible toilets), downloadable packing checklists, or
wildlife-watch cards. Provide embed codes so other sites can add your maps with attribution links.
Outreach that works in the NZ travel context
Keep it short, personal, and helpful.
Subject: New resource for [Region] trip-planning: [Guide Title] Body:
Kia ora [Name],
I enjoyed your recent [post/page] on [specific region/topic]. We’ve just published a practical, non-commercial resource—[Guide
Title]—covering
[1-line benefit, e.g., realistic winter drive times + safety notes]. It’s accurate for 2025 and includes a downloadable map.
If it’s useful for your readers, you’re welcome to link or embed the map (copy-paste code on the page). Happy to provide hi-res images or a
short quote.
Ngā mihi,
[Name, role, phone] – [Brand]
[Guide URL]
Tips:
Reference something they wrote.
Offer something ready-to-use (map/embed/infographic, alt text included).
Use a resource URL, not a sales page.
Follow up once, politely, after 4–5 working days.
Measurement & refinement for tourism backlinks
Track what actually moves bookings:
Referring domains (NZ vs non-NZ): Aim to grow authoritative NZ sources quarter by quarter.
Link destinations: Ensure a rising share lands on itineraries and resource hubs (not only the homepage).
Assisted conversions: Editorial features often assist rather than last-click—watch multi-touch paths.
Brand search lift: After strong regional coverage, brand queries in that region should rise.
Anchor diversity: Healthy mix of brand, descriptive, and generic anchors.
Link retention: Monitor lost links; refresh outdated resources and re-pitch updated versions.
Editorial vs. directory ratio: Prioritise genuine editorial/resource links; treat directories as hygiene.
A 90-day NZ backlink action plan for travel brands
Days 1–15: Foundation
Audit backlinks and competitors (who links to the top operators in your regions).
Pick two cornerstone resources to build first (e.g., “Self-drive South Island winter safety guide” + “Accessible Wellington
weekend”).
Create a press/media kit and a consistent brand paragraph editors can paste.
Days 16–45: Build & publish
Publish both resources with clear headings, internal links, alt text, and embed codes for maps/infographics.
Add a short “How to cite this guide” block with a suggested attribution link.
Days 46–70: Outreach & partnerships
Pitch RTO editors, council pages, and relevant clubs with a tight, useful email.
Line up one co-authored piece with an allied operator (e.g., winery + shuttle + accommodation).
Secure one community sponsorship or workshop and request a link from the organiser site.
Days 71–90: PR & optimisation
Turn analytics into a data mini-story (“Which weekends sell out fastest in [Region] and why”), publish, and pitch local
media.
Reclaim unlinked mentions; fix broken external links (offer your updated guide as a replacement).
Report outcomes (new NZ domains, referral bookings, assisted conversions) and plan the next two resources.
Sector-specific backlink angles (ready to adapt)
Tours & activities
Safety & seasonality: tide charts for guided kayak routes, avalanche season notes for alpine trips, biosecurity
cleaning checklists.
Partner routes: “From city to cove” one-day combos with transport, café, and short walk—all partners linked in each
version.
Accommodation
Area planning hubs: noise, parking, public transport, supermarket hours, EV charging map, late-night food.
Accessibility sheets: room measurements, door widths, bed heights, shower access—advocacy groups and councils appreciate
this detail.
Food & drink / wine trails
Designated driver / shuttle guides with safe timings, bookings etiquette, and road-safety reminders.
Low- or no-alcohol route ideas for responsible touring—councils and health pages may cite responsible planning content.
Qualmark: qualmark.co.nz (Link to your resource pages from these when guidelines allow and your information adds clear value.)
Conclusion
Backlinks in New Zealand tourism are won where you deliver real planning value: precise itineraries, safety and accessibility guidance,
seasonal insights, and responsible travel information that regional editors, councils, clubs, and associations can stand behind. Anchor your
strategy in the official ecosystem (RTOs, DOC, Qualmark), co-create with allied operators, support community events, and publish data-driven
resources that deserve to be cited. Measure quarterly, refresh seasonally, and your link equity—and bookings—will steadily climb.
.jpg)
.jpg){kind=logo}
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpg)
ulva-Logo.jpg){kind=logo}
.jpeg)
.png)
.png)
