Analytics and Tracking Setup After Website Migration
 Website Migration
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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Analytics and Tracking Setup After Website Migration: A Step-by-Step Guide
Website migration is a significant event for any business or website owner, and ensuring proper analytics and tracking setup
is essential to monitor your site's performance, traffic, and SEO efforts after the migration. Without the correct setup, you could lose
valuable insights into how users interact with your site and how well your SEO strategies are working. In this guide, we will walk you
through the key steps involved in setting up analytics and tracking after your website migration to ensure that you can
monitor the success of your migration and maintain traffic.
Why is Analytics and Tracking Important After Website Migration?
Analytics and tracking are crucial after a website migration for several reasons:
Monitor Traffic: You need to track how your website's traffic behaves post-migration. Are users encountering 404 errors?
Are they abandoning the site due to slow loading times? Proper analytics setup allows you to monitor any drop in traffic, pinpoint its
cause, and make necessary adjustments.
Assess SEO Impact: A website migration can have a temporary impact on your SEO rankings. By tracking performance in Google
Analytics
and Google Search Console, you can assess whether your SEO rankings are stable, recovering, or improving
after the migration.
Track Goals and Conversions: Whether your goal is to increase sales, leads, or user signups, setting up goals and
conversions
in Google Analytics allows you to track whether your new website is meeting business objectives.
Fix Errors Quickly: Without proper tracking in place, you might miss critical errors like broken links, 404 pages, or
issues with site speed. Setting up the right tools allows you to catch these errors early and minimize any negative impact on your user
experience and SEO rankings.
Steps for Setting Up Analytics and Tracking After Website Migration
The following steps will guide you through the process of ensuring your analytics and tracking are correctly set up after a website
migration.
1. Set Up Google Analytics
Google Analytics is one of the most powerful tools for tracking website traffic, user behavior, and overall performance. Here's how to set
it up properly after your migration:
Create a New Property for the New Website: If you're migrating to a new domain, it's essential to create a new property in
Google Analytics for the new site.
Go to Admin > Property > Create Property in Google Analytics.
Add the new domain and verify the property.
Update Tracking Code: After migrating, make sure to update the Google Analytics tracking code on all pages of the new
website. This will ensure that data from the new site is properly tracked.
You can find the new tracking code in Admin > Property > Tracking Info > Tracking Code.
Paste the new code on all pages of your new website.
Check Filters and Views: Ensure that your filters (such as excluding internal traffic) and views are properly set up to
capture accurate data. You can create new views that specifically track post-migration performance.
Track Goals and Conversions: Set up Goals in Google Analytics to track important conversions, such as
purchases, form submissions, or other actions you want to measure. This will help assess the success of your migration and whether your site
is meeting business goals.
Set Up E-commerce Tracking (If Applicable): If you’re running an e-commerce site, make sure to set up E-commerce
tracking
to measure sales and transactions accurately. This feature can provide insights into how your migration affects sales and revenue.
2. Implement Google Tag Manager (GTM)
Google Tag Manager (GTM) is a useful tool for managing and deploying marketing tags (such as Google Analytics, AdWords, and Facebook Pixel)
without modifying the code on your site. Here's how to set up GTM after your migration:
Install GTM on Your New Website: If you're using GTM, make sure to install the GTM container code on all pages of your new
site. This is essential for firing tags correctly.
Go to GTM > Admin > Install Google Tag Manager to retrieve the code.
Add the container code to the new website's pages.
Reconfigure Tags: If you've set up tags for Google Analytics, Facebook Pixel, or other
tracking tools, reconfigure these tags in GTM to ensure they work correctly on the new domain.
Test Tags Using GTM Preview Mode: After implementing the tags, use Preview Mode in GTM to test if they are
firing correctly. This helps ensure that all tracking and marketing tags are set up and working properly.
3. Set Up Google Search Console
Google Search Console (GSC) is another powerful tool for tracking how Google views your website, including crawl errors, indexing issues,
and keyword rankings. Here’s how to set it up after migration:
Add the New Site to GSC: If you’ve migrated to a new domain, make sure to add the new domain to Google Search
Console.
Go to GSC > Add Property and enter your new domain.
Verify ownership by following the recommended verification steps.
Submit a New Sitemap: After migrating, submit the new XML sitemap to Google Search Console to help Google
crawl and index the new pages on your site.
You can submit your sitemap by going to GSC > Sitemaps > Add/Test Sitemap.
Submit both the old and new sitemaps to avoid any confusion between old and new URLs.
Monitor Crawl Errors and Indexing Issues: Use the Coverage Report in Google Search Console
to check if any pages are encountering errors like 404 or 500 errors. This will help you fix issues with broken links or missing pages.
Check Search Performance: Use the Performance Report in Google Search Console to monitor how your site is
performing in Google search, track keyword rankings, and compare pre- and post-migration data.
4. Set Up Redirects and Monitor 404 Errors
Setting up 301 redirects is crucial after a website migration to ensure that users and search engines are
properly redirected to the new pages. Without proper redirects, you risk losing traffic and SEO value. Here’s how to ensure your redirects
and error monitoring are working:
Set Up 301 Redirects: Use 301 redirects to permanently forward traffic from your old URLs to their
corresponding new URLs. This ensures that users and search engines are directed to the correct pages.
Use tools like .htaccess (for Apache servers) or nginx.conf (for NGINX servers) to implement 301
redirects.
Monitor 404 Errors: Use Google Analytics and Google Search Console to track any 404
errors on your new site. In GSC, go to Coverage > Excluded > 404 errors to monitor any pages that
are not found by Googlebot. Fixing these errors quickly will help you prevent traffic loss.
5. Implement Other Tracking Tools (If Applicable)
If you use other analytics tools for marketing and tracking, such as Facebook Pixel, Hotjar, or Crazy
Egg,
make sure to reinstall or update these tools on your new website after migration. Ensure that their tracking codes are correctly implemented
to capture insights into user behavior, engagement, and conversions.
Best Practices for Analytics and Tracking Post-Migration
Here are some best practices to ensure that your analytics and tracking setup post-migration is effective:
Test Everything: Always test your analytics and tracking setup before and after the migration. Use tools like GTM’s Preview
Mode,
Google Analytics’ Real-Time Reports, and Google Search Console’s Crawl Stats to confirm everything is
working correctly.
Monitor Regularly: After migration, make sure to monitor your analytics dashboards frequently for any drops in traffic,
unusual user behavior, or technical issues.
Stay Updated: Stay updated on any issues by regularly checking Google Search Console for crawl errors or indexing issues
and Google Analytics for traffic fluctuations.
Adjust Goals and Conversions: Ensure that all your goals and conversion tracking are updated to reflect the new website’s
structure and objectives.
Conclusion
Setting up analytics and tracking after a website migration is crucial for maintaining your SEO
performance and tracking the success of the migration. With the right tools, such as Google Analytics, Google Tag
Manager,
and Google Search Console, you can monitor site traffic, identify potential issues, and assess the impact of the migration
on your website’s performance. By following the steps outlined in this guide, you can ensure a smooth migration and continue to track and
improve your site's traffic and conversions.
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