1. Fill in your details 2. Upload the photos of your licence 3. Pay
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Backlinks are one of the strongest external signals search engines use to gauge a site’s authority and trust. But “more links” isn’t
automatically “better links.” For long-term growth in New Zealand’s competitive markets—e-commerce, tourism, professional services, health
and wellness—you need to measure quality, relevance, and business impact, not just the raw count. When you track the right
metrics, you can double down on what works (editorial, relevant, high-authority mentions) and quietly retire what doesn’t (thin directories,
irrelevant placements, spam).
This guide shows you, step-by-step, how to set up an NZ-ready measurement framework that connects backlinks to rankings, traffic, and
conversions—so you can attribute ROI with confidence.
Set Clear Objectives Before You Track
Before dashboards and tools, agree on what “success” means. Three layers keep everyone aligned:
Business outcomes
Leads, bookings, enquiries, sales, average order value, pipeline. Tie these to your New Zealand audience (e.g., “qualified leads from
Auckland SMEs”).
SEO outcomes
Visibility (impressions), average position for target keywords, clicks, CTR, indexed pages, topical authority growth.
Link outcomes
New referring domains, link velocity, authority and relevance of linking sites, anchor-text health, and link retention.
Having this hierarchy stops you optimising for a vanity metric (like raw backlink count) at the expense of outcomes that actually move
revenue.
Your Backlink Data Stack (What to Use and Why)
Use multiple sources; no single tool sees the whole web. A pragmatic stack for NZ teams:
Google Search Console (GSC): Ground truth for clicks, impressions, queries, and the built-in Links report (top linking
sites, top linking text, top linked pages).
A backlink indexer (pick at least one): Ahrefs, Semrush, Moz, or Majestic—gives you referring domains, new/lost links, link
attributes, and proprietary authority metrics (DR/DA/TF).
Looker Studio (or your BI tool): Assemble cross-tool dashboards; add simple scoring and campaign groupings.
A spreadsheet or database: A master “link ledger” to tag each placement by campaign, target page, anchor type, and purpose.
Server logs (optional for advanced teams): Validate referrers that analytics blockers hide; useful for high-stake analyses.
The Four Pillars of Backlink Measurement
Acquisition Metrics
New backlinks and new referring domains (month-over-month).
Link velocity: Pace of acquisition; sudden spikes can indicate spam or short-lived PR bursts.
Coverage mix: Editorial/features, resource pages, local citations, partnerships, digital PR, guest contributions.
Quality & Relevance Metrics
Domain- and page-level authority: DA/DR/TF and the linking page’s own authority (don’t stop at the domain).
Topical relevance: How closely the linking site (and page) aligns with your niche.
Placement context: In-content editorial links on crawled, indexed pages carry more weight than footer/blogroll links.
Link attributes: follow / nofollow / sponsored / UGC—aim for a natural mix; prioritise editorial follow links without
chasing unnatural patterns.
Campaign tag (e.g., “Autumn PR 2025”, “Local citations”)
Notes (login required? paywall? risk flags?)
Update monthly; snapshot KPIs each quarter so you can compare cohorts of links by campaign and time period.
Tracking in Google Search Console (What to Watch)
Links → Top linking sites / Top linked pages / Top linking text: Validate that important campaigns show up.
Performance → Search results: Filter by a target page that recently gained links; compare date ranges (e.g., last 28 days
vs previous 28) for clicks, impressions, CTR, position.
Queries tab: Watch whether semantically related keywords expand (topical breadth often grows before position surges).
Pages tab: Confirm that linked pages (and their internal cluster) gain visibility together.
Tip: Big editorial links don’t always move average position immediately—often you’ll see impressions expand first, followed
by clicks and positions in subsequent weeks.
Tracking in GA4 (Turning Links into Outcomes)
Reports → Acquisition → Traffic acquisition:
Set a comparison for “Session default channel group = Referral”. Add secondary dimension Source to identify standout
referring domains.
Conversions: Ensure your key events (lead form, booking, checkout) are marked as conversions with sensible values.
Explore (Free-form): Break down Conversions by Session source or Landing page
to connect specific backlinks to outcomes.
Attribution (if enabled): Compare last click vs data-driven models to see assisted value from strong editorial links that
introduce, rather than close, customers.
Note on UTM parameters: for true editorial backlinks, avoid pushing UTMs—you want a clean, canonical URL for SEO. Use UTMs
for campaign links where you control the URL (sponsored content, partner newsletters), and make sure your canonical setup
prevents duplication.
Authority Isn’t Everything—Score the Placement
Create a simple Link Quality Score to prioritise efforts. Example:
Add internal links: From the linked page to other relevant pages so authority flows.
Monitor: In GSC, group those pages and compare clicks/impressions before/after the backlink lands.
If the target URL is early-stage, look for faster crawling and richer query coverage first. Positions improve as the page
(and cluster) earns behavioural signals over time.
Pre/Post Analyses That Actually Work
When a notable link lands (e.g., a feature on a major NZ publication), run a structured comparison:
Windows: 28 days before vs 28 days after (adjust for seasonality).
Metrics: Queries, impressions, clicks, average position (GSC); engaged sessions, conversions (GA4).
Controls: Compare against a similar page that didn’t receive a link (difference-in-differences style) to isolate impact.
Lag: Expect a 2–6 week lag for rankings; referral traffic is immediate.
Document the narrative: where the link appeared, page context, internal links added, and the observed timeline. This becomes evidence for
budget approvals.
Lost Links, Link Decay, and Reclamation
Links disappear. Some pages get pruned, others move behind paywalls. Track:
Lost links monthly in your indexer.
Reason codes: 404, redirected, content updated, site offline.
Reclamation playbook:
If the page still exists, politely request reinstatement with updated info.
If it’s gone, pitch a replacement on a similar page or republish your own refreshed asset and suggest it
as a substitute.
If your own page moved, 301 redirect the old URL so you keep the equity.
Your ledger should mark reclaimed wins; they’re often faster than net-new outreach.
Local SEO: Measuring Citation and Map-Pack Effects
For NZ businesses with physical presence:
Track consistent NAP (Name, Address, Phone) across major NZ directories.
Monitor Google Business Profile metrics (calls, directions, website clicks) alongside your backlink campaigns; local
citations can reinforce proximity and prominence.
Observe local pack ranking shifts for service areas when you gain strong local editorial links (e.g., regional news sites).
PR and Thought-Leadership: Beyond “No Follow”
Many newsrooms default to nofollow for policy reasons, but premium editorial coverage still drives:
Brand search lift: Check GSC for increased branded queries after coverage.
Assisted conversions: GA4 attribution will often show news links assisting earlier in the journey.
Topical breadth: Author profiles and expert quotes can widen your query footprint around expertise topics.
Track these outcomes, not just the attribute flag.
Dashboards That Decision-Makers Love
In Looker Studio (or your BI tool), build sections that answer executive questions at a glance:
Highlights: New referring domains, top placements this month, notable wins/losses.
It’s directional—but it helps you prioritise high-impact opportunities (e.g., one premium editorial on a high-traffic, topically perfect
page) over dozens of low-value directory links.
A Month-by-Month Implementation Plan
Month 1 – Baseline & Hygiene
Build the ledger; import links from your indexer + GSC.
Tag campaigns; verify attributes; remove obvious toxic links; fix inbound 404s with 301s.
Reclaim and defend: replace dead placements; keep top referrers warm.
Backlink Tracking Checklist (Copy/Paste for Your Team)
Define business + SEO + link KPIs with owners and targets.
Maintain a master ledger with campaign tags and verification dates.
Track authority, topical relevance, placement context, and attributes.
Monitor rankings, impressions, and clicks for linked pages and clusters.
Report referral traffic, conversions, and assisted value by source.
Audit anchors per page; prevent over-optimisation.
Verify indexation of linking pages; flag paywalls and blocked content.
Review new/lost links monthly; reclaim where possible.
Fix inbound 404s with 301s; keep equity flowing through internal links.
Present a simple, stable dashboard; annotate major placements and Google updates.
Final Thoughts
In New Zealand’s search landscape, sustainable backlink programmes win by quality, relevance, and measurability. When you
connect a clean, well-tagged link ledger to GSC and GA4, you’ll see which placements increase visibility, which send converting traffic, and
which just make a nice screenshot. Keep the framework simple, review it monthly, and let the data steer your next outreach email.
Backlinks aren’t just votes—they’re evidence. Track them well, and they’ll make the business case for your SEO budget on
their own.
.jpg)
.jpg){kind=logo}
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.jpg)
ulva-Logo.jpg){kind=logo}
.jpeg)
.png)
.png)
