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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
SERVICES
Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.
Web Development
Custom websites built for speed, style, and function.
Backlinks are one of the strongest signals that Google uses to determine a website’s authority, credibility, and ranking potential. Each
backlink acts like a vote of confidence from another site, telling search engines that your content is worth referencing. However, not all
backlinks help your SEO—some can even harm it. That’s why it’s crucial to regularly check your backlink profile.
By analysing backlinks, you can uncover where your traffic and authority are coming from, identify harmful links, and find new link-building
opportunities. For New Zealand businesses, monitoring backlinks is especially valuable—it helps you understand how your local competitors
perform, where their online authority originates, and how you can build stronger digital relationships within the NZ market.
Why You Should Check Backlinks
Checking backlinks isn’t just about curiosity—it’s about strategy. Here’s why every website owner, marketer, or SEO professional should
monitor their backlinks:
Measure SEO Performance: Backlinks directly influence your ranking, so tracking them helps you gauge your progress.
Identify High-Quality Links: You can see which domains are boosting your authority.
Detect Toxic or Spam Links: Spot harmful backlinks that could trigger Google penalties.
Understand Competitors: Analysing competitors’ backlinks reveals their SEO tactics and opportunities you can replicate.
Plan Outreach Campaigns: Discover which websites are open to collaboration or guest posts.
If you’re running a business in New Zealand, checking backlinks can reveal partnerships with local publications, business directories, and
influencers that are contributing to your online reputation.
The Tools You Can Use to Check Backlinks
There are several powerful tools—both free and paid—that allow you to check backlinks for any website. Here’s a breakdown of the best ones
and how they work:
1. Google Search Console (Free)
Google Search Console (GSC) is the most accessible and reliable tool for checking backlinks to your own website.
How to Use It:
Log in to GSC.
Navigate to Links → Top linking sites.
You’ll see which websites link to you most often and which pages they link to.
Best For: Analysing your own backlinks.
Limitation: You can’t use it to check competitors’ backlinks.
2. Ahrefs (Paid, Industry Standard)
Ahrefs is one of the most popular tools for backlink research, offering detailed insights into backlink quantity, quality, and growth over
time.
How to Use It:
Go to ahrefs.com and enter a domain in Site Explorer.
View Backlink Profile → Referring Domains to see all backlinks.
Use filters for DoFollow, NoFollow, anchor text, and link type.
Best For: Comprehensive competitor analysis, link audits, and ranking correlation studies.
3. SEMrush (Paid)
SEMrush provides an excellent overview of backlink sources, domain authority, and toxic link detection.
How to Use It:
Enter a website in Domain Overview → Backlinks.
Review referring domains, anchor text, and link strength.
Use the Backlink Audit Tool to identify harmful links.
Best For: Large-scale audits and monitoring link-building campaigns.
4. Moz Link Explorer (Free + Paid Options)
Moz’s Link Explorer offers DA (Domain Authority) and PA (Page Authority) metrics that are highly respected in SEO.
How to Use It:
Visit moz.com/link-explorer.
Enter your website or a competitor’s domain.
View inbound links, top pages, and linking domains.
Best For: Assessing backlink quality and authority level.
5. Ubersuggest (Freemium)
Ubersuggest is a beginner-friendly tool that allows you to view backlinks and referring domains.
How to Use It:
Visit neilpatel.com/ubersuggest.
Enter a domain and click Backlinks.
See a simplified overview of link sources and strength.
Best For: Small businesses and beginners monitoring simple backlink trends.
6. Majestic SEO (Paid)
Majestic uses its proprietary “Trust Flow” and “Citation Flow” metrics to measure backlink quality.
Use the Topical Trust Flow to evaluate niche relevance.
Best For: Deep link quality and topic relevance analysis.
7. Small SEO Tools (Free)
A lightweight option for quick backlink checks.
How to Use It:
Visit smallseotools.com/backlink-checker.
Enter the domain and view a quick snapshot of backlinks.
Best For: Quick and free scans with limited details.
How to Check Competitors’ Backlinks
Checking your competitors’ backlinks can give you a roadmap for your own link-building strategy. By understanding where their backlinks come
from, you can identify websites that might also link to your content.
Steps to Analyse Competitors’ Backlinks:
Identify Your Competitors: Search for your main keywords on Google and note the top-ranking domains.
Use a Tool Like Ahrefs or SEMrush: Enter their domains to access their backlink profiles.
Sort by Domain Rating (DR) or Authority: Focus on backlinks from reputable sources.
Filter by DoFollow Links: These are the links that pass SEO value.
Look for Link Patterns: Identify recurring link types (guest posts, news mentions, resource pages, etc.).
Replicate or Improve: Reach out to those websites or create better, more link-worthy content.
For example, if you’re in the New Zealand tourism industry, you might find your competitors gaining backlinks from travel blogs, regional
guides, or local business directories. You can approach those same platforms with fresh, valuable content.
How to Evaluate Backlink Quality
When checking backlinks, quantity isn’t enough—you must assess quality. A high number of poor links can damage your SEO, while even
a few top-tier backlinks can dramatically improve your rankings.
Here’s what to look for:
Domain Authority (DA): Higher DA means greater trust and ranking potential.
Relevance: The linking site should relate to your niche or target topic.
Traffic: Backlinks from high-traffic sites bring real visitors.
Anchor Text: Should be natural, descriptive, and varied—not spammy or keyword-stuffed.
Placement: Links within main content are more valuable than those in footers or sidebars.
Trust Score: Avoid backlinks from sites with spammy or adult content.
Use tools like Ahrefs’ “Domain Rating” or Moz’s “Spam Score” to assess these factors.
How to Check Backlinks Manually
If you prefer a hands-on approach, you can inspect backlinks manually through Google and browser tools:
Search link:yourdomain.com on Google (limited but can show basic results).
Use browser extensions like MozBar or SEOquake to view backlinks directly on the page.
Visit referral traffic reports in Google Analytics to identify which external sites are linking to you.
While manual methods lack the depth of paid tools, they’re a good starting point for beginners.
Finding Lost and New Backlinks
Monitoring backlinks isn’t just about checking what you have—it’s also about tracking changes. You can use tools like Ahrefs or SEMrush to
view new, lost, and broken backlinks.
New Backlinks: Show who recently linked to your site.
Lost Backlinks: Identify pages that removed or changed links.
Broken Backlinks: Reveal opportunities to reclaim or redirect old links.
In New Zealand’s competitive digital environment, staying proactive helps you preserve your SEO edge and recover lost link equity before
your rankings drop.
The Role of Backlink Audits
A backlink audit is a comprehensive review of all incoming links to your site. Regular audits—especially every three to six months—help
maintain a healthy backlink profile.
A good audit helps you:
Identify harmful or toxic links.
Disavow suspicious backlinks through Google Search Console.
Measure improvement in domain authority over time.
Refine your link-building strategy for future campaigns.
For businesses in NZ, it’s wise to focus on maintaining local backlinks, as they carry additional value for location-based SEO.
Common Mistakes to Avoid When Checking Backlinks
Relying Only on One Tool: No tool has 100% of the data. Use multiple sources for a full picture.
Ignoring NoFollow Links: While they don’t pass direct SEO juice, they help with brand visibility and traffic.
Not Checking Competitors Regularly: You can miss new opportunities if you’re not monitoring them.
Failing to Act on Toxic Links: Leaving spammy backlinks unattended can damage your site’s credibility.
Consistent analysis ensures your SEO strategy stays healthy and competitive.
The New Zealand Advantage
New Zealand websites can gain significant SEO strength through regional backlink monitoring. By checking where your backlinks originate, you
can:
Strengthen ties with local publications and directories.
Build partnerships with NZ-based influencers and businesses.
Ensure your backlinks align with your target market and regional audience.
This local focus improves not only your Google rankings but also your brand authority across New Zealand’s growing digital ecosystem.
Conclusion
Checking backlinks is an essential SEO practice that helps you measure authority, prevent penalties, and uncover growth opportunities. With
tools like Google Search Console, Ahrefs, and Moz, you can evaluate the quality, relevance, and trustworthiness of any website’s
backlinks—yours or your competitors’.
In today’s search landscape, it’s not about collecting the most backlinks—it’s about understanding which ones truly matter. By focusing on
high-quality, contextually relevant, and locally significant backlinks, New Zealand businesses can build sustainable SEO success that stands
the test of time.
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