Building Backlinks Through Infographics and Data Studies in NZ
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Why Build or Redesign your Website?
Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A
professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to
learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.
Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and
conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.
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Why infographics and data-studies work so well for backlink-building
In the New Zealand market — where local relevance, authoritative domains and quality content really count — creating infographics
and data-studies can be one of the smartest ways to earn natural, high-value backlinks. Visual content and unique research
not only attract attention from bloggers, media and industry sites, but also give you something newsworthy and link-worthy to offer.
Here are the key reasons why they work:
Infographics make information far easier to digest. According to one source, the human brain processes visuals much faster than text, making
infographics more memorable and shareable. BrightEdge+2WEB20
Ranker+2
Infographics and data-studies tend to attract more backlinks than standard text content. For example, one article claimed studies show
infographics generate “178% more inbound links than standard blog posts.” O'Rourke+1
Having original NZ-relevant data gives you a distinguishing edge. Many NZ websites, blogs or news outlets are keen to reference or link to
content that has local context, statistics or unique insight — especially when it can support an article, blog or feature.
Visual content is more likely to be shared, embedded, referenced and reused — all of which can lead to natural backlink acquisition without
forced link placement. Editorial.Link+1
So if you’re in New Zealand and aiming to build backlinks in a sustainable, high-quality way, using infographics and data-studies is a
strategy worth prioritising. In the next sections we’ll go through how to plan, create, promote, and measure this approach —
with NZ-specific tips, pitfalls, and best practices.
Planning your infographic or data-study campaign
Before any design or outreach, the groundwork is crucial. A good plan sets you up for success.
Define your objective and link-target
What do you want from this content? Is it to earn links from local NZ industry blogs, to get features in NZ news media, to drive referral
traffic, or all of the above?
What types of domains are you targeting for backlinks? For NZ SEO you may prioritise: regional blogs (e.g., Auckland, Christchurch), NZ
industry associations (.org.nz), local news outlets (.co.nz), educational institutions (.ac.nz).
What anchor text or pages will you link to from the infographic/data-study? Will the main link go to a landing page with detailed content,
or to your homepage? Make sure the link destination is relevant and optimised.
Choose your topic and data source
The topic must be relevant to your NZ audience. For example: “2025 Small Business Export Trends in New Zealand”, “Sustainability Practices
of NZ Hospitality Industry”, “Regional Housing Affordability by District – NZ 2025”.
Consider whether you will use original data (survey your own customers or NZ stakeholders) or secondary data
(publicly available NZ government statistics, industry association data) or both. Original data gives you stronger link-bait.
Make sure the data is fresh, credible and locally relevant — NZ context matters. If you simply copy global data without localising it, it
will be harder to earn NZ-based links.
Plan how you will visualise the data: what key stats, graphs, comparisons, regional breakdowns, trends, forecasts you will include. The more
insightful and visually compelling, the more likely people will link to it.
Map the content asset and link-journey
You will need a landing page on your own site to host the infographic/data-study, along with explanatory text, embed code for other sites,
and your link back-to your site.
Prepare an embed code snippet that other sites can easily copy-paste to display the infographic, while attributing a
backlink to you. This encourages embedding and linking.
Write supporting copy/summary so that other websites can republish or reference the infographic with minimal editing. Make your outreach
easy for them.
Decide outreach timing: plan a launch date, outreach list, and promotion channels (social, email to NZ bloggers, press). Timing matters if
you’re connecting to current NZ trends or events.
Setting success metrics
Number of referring domains from NZ-relevant sites.
Link embed rate: how many sites embed your infographic vs just mention it.
Engagement on your own landing page: shares, time-on-page, downloads.
Impact on your site’s domain authority or NZ search visibility (perhaps via Google Search Console, Ahrefs, etc.).
With this plan in place, you’re ready to move into creation.
Creating your infographic or data-study asset
Great planning is only half the battle — execution must deliver value, visual appeal and ease-of-use for others.
Design and structure best practices
Keep the infographic clean, scannable, with a visual hierarchy (title, key stats, graphs, supporting commentary, conclusion). Use bold
NZ-relevant fact-points. Bird
Marketing+1
Use appropriate size/resolution so it can be embedded on various blogs without appearing too wide or too small.
Create a branded footer that includes your logo, site URL and a short attribution note: “Infographic by [Your Company], please link to
[YourWebsite.co.nz]”.
Prepare the embed code HTML such as: <a href="https://YourWebsite.co.nz"><img
src="https://YourWebsite.co.nz/infographic-2025-NZ-trends.png" alt="2025 NZ Trends Infographic" /></a> plus a brief attribution
link. This simplifies the process for bloggers to embed and link.
Make sure you include alt text and file name that supports SEO (e.g., “2025-NZ-small-business-export-trends-infographic.png”). According to
best practice, visuals should be optimised for search. Editorial.Link+1
Choose a colour palette, icons and graphics consistent with your brand but bold enough to catch attention — visual distinctiveness helps
shareability.
Develop the content and narrative
Start with a compelling headline: e.g., “How New Zealand’s Small Businesses are Exporting Differently in 2025”.
Preview your data: major highlight numbers (eg. “45% of NZ SMEs exporting to Asia for first time”, “Wellington leads regional export growth
at +15%”).
Present your findings via charts/graphs: bar charts, pie charts, maps (if regional), timelines. Make the NZ geography or data front and
centre.
Include a short context section (one or two lines) explaining why the data matters to your industry or audience.
Conclude with insights or a call-to-action: for example encouraging the reader to download full report, view your case-study, or contact
you.
On your landing page, accompany the infographic with a paragraphs summarising key takeaways and linking deeper into your site (internal
links) to boost on-page SEO.
localisation for NZ context
Use New Zealand-specific data sources if possible (Statistics NZ, NZ government agencies, industry associations). Local data creates local
relevance.
Use NZ English spelling (e.g., “organisation”, “modelling”) and references (cities, regional names, industry sectors common in NZ).
If applicable, mention Māori context or bilingual terms respectfully, where relevant (and where your audience aligns). This can further
differentiate your content in NZ.
Reference other NZ developments or statistics to anchor your infographic in the NZ market (for example: referring to NZ’s Government target,
or NZ industry growth).
Technical and SEO setup
Host your infographic landing page on a well-optimised URL (e.g., /infographic-nz-export-trends-2025).
Use schema markup (if applicable) such as ImageObject or CreativeWork to help search engines index your infographic.
Compress the image for fast page load (NZ users expect speed and Google includes speed in ranking factors).
Include social sharing buttons and embed code directly visible under the infographic to make sharing easy.
Ensure mobile responsiveness — many NZ users will view on mobile devices.
Outreach and promotion to earn backlinks
With your asset live and polished, the next phase is outreach and promotion — so bloggers, news sites and industry players in NZ see it and
link to it.
Identify your outreach list
Make a list of NZ blogs, industry associations, news sites, and regional publications relevant to your topic. For example: if your
infographic is on NZ small business export trends, include export associations, trade blogs, NZ regional business news sites.
Prioritise by domain authority and relevance. NZ domains (.co.nz, .org.nz, .ac.nz) should feature heavily.
Find the specific editor or author if possible (so your outreach email is personalised).
Also consider social influencers and micro-bloggers in NZ who cover your topic.
Crafting your outreach message
Your email pitch should be concise, personalised and value-driven. For example:
“Kia ora [Name], I really enjoyed your recent post on NZ SME export challenges. I’ve just published a data-rich infographic about “2025 NZ
Small Business Export Trends” that includes regional breakdowns and key opportunities. Thought your readers at [Site Name] might find it
useful — you’re welcome to embed it with full attribution to [YourWebsite.co.nz]. Happy to provide an embed code or hi-res image.”
Emphasise how the infographic adds value to their audience (rather than you just wanting a link).
Include the embed code or link in the email to make it simple for them.
Follow up politely after 4-5 days if you don’t hear back.
Amplifying promotion
Share the infographic across your own social channels (LinkedIn, X/Twitter, Facebook), tag relevant NZ organisations or authors.
Submit to infographic directories or visual content libraries (if appropriate) that accept NZ-relevant content — this may help exposure.
If your topic fits, consider issuing a press release to NZ-based media (especially if your data has news-value). A news mention can lead to a
high-authority link.
Encourage the embed by including a “copy embed code” section on the landing page. The easier it is to use, the more backlinks you’ll earn.
Offer additional value
Provide a blog post version or white-paper that expands on the infographic — those who link may prefer the deeper version.
Offer to guest-post on a NZ blog with a related topic and include the infographic as part of the content.
Engage with comments, share any sites that embed your infographic and thank them — building goodwill for future campaigns.
Measuring success and optimising
After launch and outreach, tracking and optimisation are essential.
Key metrics to monitor
Referring domains: How many unique domains have linked to your infographic.
Domain quality: Authority/relevance of those domains (especially NZ‐based).
Referral traffic: How much traffic is coming to your site from those links.
Embed usage: How many sites embed your infographic (you can use Google Image search or tracking tool).
Social shares: How widely it has been shared on social platforms (especially by NZ users).
Impact on SERPs: Whether your site’s keywords rankings improved, especially for NZ queries.
Time on page / engagement: On your landing page, how much engagement (average time, bounce rate) it is generating.
Optimising based on results
If outreach isn’t yielding many links, review your topic: is it sufficiently unique or relevant to NZ audiences? Perhaps refine and create a
second version.
If you see a few links but low referral traffic, review positioning: maybe the landing page needs stronger calls-to-action, or the
infographic needs higher visibility.
If some high-authority sites embed your infographic but don’t link back, reach out thanking them and politely ask for a hyperlink.
Refresh the data or upgrade the design after a few months and re-outreach the asset (especially if you want to extend link life).
Use your new backlinks as credibility when pitching future campaigns — show past success to encourage editors.
Local-NZ specific best practices & pitfalls
Since you're targeting a New Zealand audience and NZ-relevant backlinks, consider the following local tweaks:
Best practices
Use NZ-context statistics: Region, business, social issues, Māori context where relevant, regional names (Auckland, Wellington,
Christchurch, etc.). This boosts relevance for NZ sites.
Partner with NZ associations or local research bodies: For example, having a local partner cited in your data study increases credibility
and link opportunities.
Local timing: If you link your infographic to NZ events, reports, government announcements or industry cycles (e.g., tourism season, budget
announcements, export data), your story becomes more newsworthy for NZ media.
Use NZ English and local spelling/terminology: to match the audience and local publications’ standards.
Create a NZ-friendly embed code and mention “NZ sites welcome to embed with attribution”. Local webmasters often prefer content tailored for
NZ.
Pitfalls to avoid
Using non-relevant or global data without localisation: NZ editors may see this as too generic and not link.
Poor design or readability: Even excellent data will fail if the infographic is cluttered or looks unprofessional — it won’t earn links. Penfriend.ai+1
Ignoring outreach: Publishing and waiting is rarely enough. You must actively promote to earn links.
Over-selling: If your outreach pitch is too promotional (“link to me!”) rather than value-driven, NZ editors may reject.
Neglecting your landing page: If the page load is slow (important in NZ where mobile usage is high), or not mobile friendly, you may
frustrate users and reduce shareability.
Example workflow: From idea to backlinks for NZ business
Here’s a practical walk-through you might use for a New Zealand business:
Idea: A Wellington-based renewable-energy company decides to create “Infographic: 2025 NZ Household Energy Usage Trends –
Regional Breakdown”.
Data gathering: They source NZ government data (Statistics NZ), conduct a short online survey of NZ homeowners, collect
regional energy usage data, and get stats like “Average annual household energy cost in Auckland rose by X% in 2024”.
Design: They build a clean 1200px wide infographic, map of New Zealand regions, pie charts for energy types, bar graph for
cost trends, use their branding in footer with link and embed code.
Landing page: On their website, they publish the infographic plus 500 words summarising key findings, embed code under the
image, social share buttons, and CTA to download full report.
Outreach list: They compile NZ-industry blogs (renewable energy blogs), local business news sites (Wellington business
magazine), regional publications (Kapiti, Porirua business), NZ energy-industry association.
Email outreach: Send personalised messages referencing the recipient’s recent article about energy cost trends in NZ,
offering the infographic as embed-ready and linking to them.
Social/press promotion: Share on LinkedIn, tag NZ energy associations, issue local press release to NZ business news
service.
Tracking: After launch they monitor referring domains, see that two regional business blogs embed the infographic (with
link), one national industry association links from their resource page, and referral traffic increases by 18 % in the next month from NZ
sources. They also see a small bump in relevant keywords for “NZ household energy trends 2025”.
Follow-up: After three months they refresh the data for “2026 trends” and reach out again, using existing success as proof
of value.
In this way, the infographic becomes both a link-earning asset and a brand-building tool.
Why this strategy fits the NZ SEO landscape
Because the New Zealand market is smaller and often more closely networked, localised content tends to earn higher visibility in NZ. A
strong infographic or study with NZ context stands out.
Link-building in NZ often emphasises relevance, editorial quality and geographic/industry fit rather than sheer volume. As one guide states:
“In New Zealand, success in link-building comes from localised, high-quality link acquisition.” Ranktracker+1
Infographics/data-studies offer a shareable, visually compelling asset which reduces friction for other NZ sites to link, embed and
reference your content (versus cold guest posts).
For NZ SEO you often need creative ways to earn high-authority links — creating unique data or visuals is one of those creative approaches
that can open doors.
Conclusion
Creating infographics and data-studies is not just a “nice to have” – it can be a core link-earning strategy for New
Zealand businesses serious about SEO. When done right, it delivers multiple benefits: shareability, authority, local relevance, referral
traffic and high-quality backlinks.
To summarise:
Start with a strong plan: objective, topic, audience, link-targets.
Develop a compelling, well-designed infographic or study with NZ-specific data and visual appeal.
Host it properly, provide embed code, optimise the page.
Promote via targeted outreach to NZ blogs, industry sites, news outlets; make embedding and linking easy.
Measure results and optimise: track referring domains, link quality, referral traffic, keyword impact.
Localise everything: NZ data, NZ spelling, regional relevance, local outreach.
Avoid shortcuts: poor design, irrelevant data, generic outreach or lack of promotion will reduce effectiveness.
By integrating this approach into your broader backlink strategy, you’ll build a sustainable asset that earns links longer term, boosts your
domain authority for the NZ market, and supports your SEO goals in a meaningful way.
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